Understanding Facebook and Instagram advertising

15 July 2021

Boost your online presence to raise awareness and build resilience for your business.

As more people spend time online, social media has become a necessity for small businesses to grow and find new customers across Australia and the world. 

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1.6 billion people worldwide are connected to a small business on Facebook.*

Targeted advertising can boost brand awareness, helping you to attract prospective customers, build connections and grow your online sales

Harry Lowes and Jessica Wong from Facebook’s ANZ Global Business Group team, share how to get the best out of Facebook and Instagram for your business. These experts will help you demystify Facebook and Instagram advertising by demonstrating how you can take advantage of the platform and leverage the potential opportunities.

During the session we explore: 

  • the benefits of a business page on Facebook and Instagram
  • the basics of personalised ads on Facebook and how to get started
  • tips to get your business discovered online and drive sales
  • additional Facebook resources for small businesses
Harry Lowes

Harry Lowes

Head of Independent Agencies, Facebook’s Global Business Group | Facebook ANZ

Harry is a business leader focused on enabling businesses to make the most of the transition of consumers into the online world. He’s driven change across various industries while focused on the impact to the bottom line for these businesses.

Jessica Wong

Jessica Wong

Account Manager | Facebook ANZ

Jessica is an ANZ Account Manager at Facebook working with SMB’s to unlock their potential through digital advertising. She has worked with businesses across eCommerce, retail, CPG, entertainment, media and professional services. Jessica held various marketing roles across education and tech.

*source: Facebook data, August 2018

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