The director of a start-up selling a range of biodegradable bandages is urging entrepreneurs to focus on creating social businesses, not just strive solely for profit.
Cassandra Carbone, director of Melbourne-based Everyday Good Co, said she believes social enterprise is attracting a different breed of entrepreneur into the world of business.
“It’s time that businesses took a stand against the way industry works currently and created something different,” she said.
“I don’t need to drive a luxury sports car, that doesn’t motivate me to work hard. What I do need is to go to sleep each night knowing that I’ve made a difference.”
Ms Carbone said she realises she may sound like a typical idealistic start-up founder, but that every person can do their bit to minimise product wastage and excess consumption.
“We want to reduce waste from items that each of us need, like adhesive bandages, and also contribute to ending world famine with the help of The Hunger Project Australia,” she said.
Everyday Good Co has committed to donating half of all profits to the charity.
“As a nation, we’ve got the heart to create change, but we need more businesses to facilitate it. We want to help everyday Aussies be part of something that can change the world,” Ms Carbone said.
The company's biodegradable bandages are made partly from recycled materials, which break down within four years.
Its products are currently stocked by selected health stores and independent retailers nationwide; however, the company has lofty growth ambitions, with the aim of introducing its products onto the shelves of major retailers and supermarket chains.