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SME owners lead business boycotts

Adam Zuchetti
Adam Zuchetti
29 August 2017 1 minute readShare
Deserted, alone

The upcoming marriage equality debate will have material financial costs for Australian businesses, with half of SME owners admitting they boycott other businesses that don’t share the same values.

A recent straw poll on the My Business website asked readers: “Would you boycott another business that did not publicly share your values?”

Half (50.5 per cent) of respondents admitted they would do so, while just over a third (37.1 per cent) would not. The remaining 12.4 per cent were undecided.

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Such activism flies in the face of another My Business poll which suggested most business owners want to stay mute on important social issues.

If the results of this latest sample poll were replicated across the country, SMEs could collectively be losing millions – if not billions – in revenue by playing up values which don’t align with the broader business community.

 

On the flip side, though, SME owners who condone values-based boycotts may find themselves supporting a campaign that actually harms their own business, as others holding different views may take their customers elsewhere.

The results suggest that price is no longer the key motivating factor for people when deciding which business to spend their money on – either as consumers or for business-to-business transactions.

With the American-style public ballot on marriage equality set to commence shortly, business leaders will need to be rational and considerate over their approach to the vote in order to avoid alienating customers and causing long-term damage to their business.

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SME owners lead business boycotts
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Adam Zuchetti
Adam Zuchetti

Adam Zuchetti is the former editor of MyBusiness and a senior freelance media professional, specialising in the fields of business, personal finance and property. In 2020, he also embarked on his own business journey – inspired in part by the entrepreneurs and founders he had met through his journalistic work – with the launch of customised pet gifting and subscription service Paws N’ All.

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