Journalists get so many press releases that most are deleted, unread. That's because media have come to assume press releases don't offer much more than meaningless corporate jargon, But in this video, prominent US technology journalist Junko Yoshida offers a new way to get your releases read - and reported on.
Junkop Yoshida is editor of EE Times, a US-based publication for electrical engineers. Like My Business, she receives a LOT of press releases. In this video she explains her reaction to most and suggests a new approach to press release writing for the age of social media.
SPONSORED CONTENT
RELATED ARTICLES
Latest Opinions
Analysis: How can SMEs realistically stay competitive?By Adam Zuchetti
Opinion: Victim blaming shows extent of harassment cultureBy Adam Zuchetti
Opinion: Tech predictions more BS than factBy Adam Zuchetti
