How to write a press release journalists will actually read

Human Resources

The My Business web team

Journalists get so many press releases that most are deleted, unread. That's because media have come to assume press releases don't offer much more than meaningless corporate jargon, But in this video, prominent US technology journalist Junko Yoshida offers a new way to get your releases read - and reported on.

Junkop Yoshida is editor of EE Times, a US-based publication for electrical engineers. Like My Business, she receives a LOT of press releases. In this video she explains her reaction to most and suggests a new approach to press release writing for the age of social media.