Apparent ‘diva demands’ by a prominent Hollywood actress have hit the headlines, but plenty of business owners are dealing with their own divas as customers wield their buying power with absurd demands.
News.com.au reported on the apparent “nitpicky” demands Sarah Jessica Parker made of her household staff, and compared it to singer Lady Gaga alleging requiring her assistant to sleep in her bed for company and Mariah Carey not being able to sleep “if she can’t have the Apple TV playing”.
There have been plenty of other celebrities caught out over the years with alleged “diva demands”, with a quick Google search unearthing these apparent demands:
- Cher demanded a separate hotel room for her wigs while on tour.
- Jennifer Lopez insisted her dressing rooms must be entirely fitted out in white.
- Justin Bieber stipulated that he not be spoken to during a photoshoot, not even by the photographer.
- Angelia Jolie threatened to turn down a movie role unless the studio paid for flying lessons for then-husband Brad Pitt.
Even Donald Trump put forward his own diva demands when visiting Sydney to film The Apprentice, with Wizard Homes Loan founder Mark Bouris revealing that the now US President tried to impose rules about not shaking hands, not being called Donald and not having any mention of his hair.
However as people in business, or indeed anyone who has worked in a service industry, will attest, customers and clients can be just as ‘diva-esque’ in their demands.
Just a few that come to mind are:
- The large corporate that stipulated it would only pay invoices 45 days after the end of the month in which the invoice was raised
- The political campaign that threatened to boycott businesses openly supporting an alternative point of view
- The househunters who insisted their dog must join them during an inspection, only for it to poop on the carpet before stepping in it and running it through the house
- The woman who said her dog couldn’t possibly eat the chicken necks she had purchased from a pet store because there was a head attached to one of the necks.
It got us on the My Business team thinking about just how often business owners suffer in silence at the hands of unreasonable demands from customers, as well as how often a customer has been put in their place or stop being served for bad behaviour.
Adam Zuchetti is the editor of My Business, and has steered the publication’s editorial direction since early 2016.