Businesses desperately seeking skilled workers could inadvertently be pushing them away, as jobseekers turn their nose up at ‘impersonal’ automated recruitment processes.
Recruitment and HR provider Randstad surveyed 750 job hunters and found that the benefits of a tech-driven recruitment process are outweighed by frustrations at the lack of human connection.
Just over half (56 per cent) agree that technology is making the job search process much more efficient, but 61 per cent said the end result is a more impersonal process.
Furthermore, almost three in four (71 per cent) admit they want to work with businesses that still focus on maintaining the human connection, even while using technology to support and enhance the overall job experience.
Survey respondents ranked the level of communications throughout the selection process as the most important aspect of their job search, followed by the degree of personal interaction. The overall offer, including compensation, ranked fourth, behind the recruiter or hiring manager involved.
At the other end of the spectrum, an employer’s use of innovative technologies during the selection process is ranked least important.
“The future of recruitment is in striking a balance between technology and the human touch, providing a seamless experience for both [employers] and candidates,” said Frank Ribuot, CEO of Randstad Australia.
Adam Zuchetti is the editor of My Business, and has steered the publication’s editorial direction since early 2016.