A study by Facebook found that employees are most likely to change jobs if they feel that their work is unfulfilling – even if they have a strong working relationship with management and are performing well in their role.
Conversely, workers who feel they are able to use their strengths frequently and are gaining valued career experience are more likely to stay put.
These figures are supported by research from HR thinktank Reventure, which found that almost three-quarters (72 per cent) of Australians look for purpose and meaning in their work.
“Carrying out a job with a fixed role description that actually contains the work you enjoy and excel at is almost akin to winning the lottery – it’s extremely unlikely,” Dr Lindsay McMillan, lead researcher, said.
“Our research has found that jobs need to be crafted around employees not the other way around.
“Job crafting reimagines roles according to employees’ strengths and what they are passionate about, which increases the level of purpose and meaning they feel at work.”
According to Dr McMillan, giving workers purpose is often overlooked by management, which can be detrimental to the long-term health of the business.
“Work has to be meaningful for employees to stay on long term – some large organisations like Facebook understand this and are adopting initiatives like job crafting to keep their best workers,” he said.
“More organisations need to follow suit in order to avoid a high employee turnover in 2018.”
Mid last year, recruitment firm Hays warned of an increase in staff turnover rates. It said at the time that more than half of workers surveyed are bored, unchallenged or otherwise dissatisfied in their current role.