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Jobseekers turn up noses at poor job ads

Adam Zuchetti
Adam Zuchetti
26 February 2018 1 minute readShare
Thumbs down, business, bad

Employers struggling to find suitable candidates could inadvertently be turning away desirable talent by posting poor-quality job advertisements.

New research from careers portal JobGetter found the majority of jobseekers are frustrated by job ads that are scant on detail.

This can produce several unwelcome impacts for hiring managers – being bombarded with requests for more information or, in the other extreme, effectively be ignored.

Of the 1,442 jobseekers polled, more than four in five (81 per cent) said they want to know more details about the skills and qualifications required for each vacancy, while 64 per cent want more information about the types of roles a business has available.

Half also want to know about the employee benefits offered by a business.

Of most concern for employers, though, is the fact that 40 per cent of jobseekers complained about unclear or incomplete job descriptions, making their ability to determine their suitability for a role and address selection criteria more difficult.

According to JobGetter, most jobseekers still use a variety of methods to identify vacancies, suggesting this finding is “evidence that no singular resource adequately fulfils their needs”.

“Those companies that understand how to become an Employer of Choice by appealing to jobseekers on a number of levels, including their social goals and values, will be rewarded with a healthy Talent Ecosystem so they can find the people they need quickly.”

Honesty and transparency on the part of employers is also much sought-after, with jobseekers reluctant to approach a company deemed to be untrustworthy.

“They advertise for people to join their ‘amazing’ team and then you find out they have no positions,” one young jobseeker claimed.

A previous report from JobGetter last year suggested workers are increasingly changing jobs because of a lack of opportunity and employer inflexibility rather than simply chasing more money.

Jobseekers turn up noses at poor job ads
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Adam Zuchetti
Adam Zuchetti

Adam Zuchetti is the former editor of MyBusiness and a senior freelance media professional, specialising in the fields of business, personal finance and property. In 2020, he also embarked on his own business journey – inspired in part by the entrepreneurs and founders he had met through his journalistic work – with the launch of customised pet gifting and subscription service Paws N’ All.

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