The job employment service has teamed up with music streaming giant Spotify and rap artist Briggs to create the “SEEK Sleepmix”.
The Sleepmix is a personalised listening experience tailored to the user’s own career situation, SEEK said in a statement.
As part of the experience, Briggs has penned and rapped bespoke bedtime rhymes to put listeners at ease as well as voiced career advice, and has been developed alongside SEEK resident psychologist Sabina Read.
Further, to create a unique experience for the listener, the career advice is mixed in with relaxing music based on the listener’s own Spotify behaviour.
SEEK sought input from distinguished professor and director of the Music, Sound and Performance Lab at Macquarie University, Bill Thompson, who provided his scientific expertise by consulting across all audio elements to ensure that the audio surrounding the career advice tracks will help and resonate with as many Australians as possible.
“Sound and music can shape our moods and influence how we understand ourselves and the world around us. The right sounds can brighten our mood and help us to unwind, focus and plan our futures creatively and effectively,” Mr Thompson said.
“When building the Sleepmix, there were a number of elements that had to be taken into consideration — including the mnemonic, soundscape and the lyrics of the bedtime rhymes — optimising elements such as tempo, emotional tone, complexity and length.
“For example, we were mindful that the soundscape should be peaceful and optimistic, but not too complex or familiar. Music that is too familiar can trigger conscious imagery of musicians and venues, and music that is too complex can be distracting.
“We wanted the soundscape to support the career advice, but not compete for attention. We achieved this by creating sound and music textures that nurture a positive auditory experience and are personally meaningful, but not distracting.”