Kirsty Keane has already pioneered one online business, ciaobellatravel.com.au. Now she's getting into group buying with cherrypickme.com.au, and shares her outlook on business in this Q&A.
Q: What’s the one thing you wish you’d known before you started in business?
A: It’s a marathon, not a sprint!
Q: What are your most effective work habits?
A: Knowing my weak points and recruiting, delegating or outsourcing these areas to people who are really good at them.
Q: The most important person in your business is …
A: … business is my sister and business partner, Sarah Tate. because ... she gets things done. Honestly the woman is a machine.
Q: Best business decision you’ve ever made?
A: Launching www.cherrypickme.com.au as we can apply everything we have learnt from starting our other online business www.ciaobellatravel.com.au and at the same time discover and help promote fantastic online stores.
Q: What’s the biggest mistake you ever made in business? How did you fix it?
A: The mistakes I have made have generally been the result of not having the confidence to back myself and instead being swayed by someone else’s opinions. When making a decision I like to talk through my ideas and thoughts with another team member. But at the end of the day I try to remember to back my decisions.
Q: How do you delight customers?
A: By delivering on our promises and refreshing our service offering.
Q: Share your number one sales technique with us.
A: I try to identify and then gain a good understanding of the drivers, problems and key goals of the person I am negotiating with. I then make sure I address each when pitching our service.
Q: What’s your best tip for managing people?
A: Listening to people and validating their concerns and problems. I am also a big believer in giving credit where it is due as well as highlighting someone’s achievement to the rest of the team. The impact of positive feedback is amazing!
Q: Who do you most admire? Why?
A: Naomi Simson from Red Balloon Day’s. When she initially launched, business was slow. Naomi went out and created a whole new market for her business – corporate rewards and recognition programs – and is now recognised as a leader in this field. Very clever!
Q: What are your favourite websites and why they add value to your work?
A: Google Analytics. I love that I can track where each sale or member came from and use this to make more effective decisions on future marketing spend.
Q: How do you relax?
A: I am starting yoga next week!
Q: If someone gave you $100,000 and said “Invest this in your business by the end of the week – or lose it” what would you do?
A: Recruit more members for our sales team to secure more great deals for our members.
Q: Generation Y: are they as demanding as everyone says?
A: I don’t really find them demanding. I am pretty inspired by their confidence which, if I am being completely honest, used to annoy me a bit but now I just wish I had more of it when I was their age. I also love how the Gen Y’s I work with can be self-deprecating and have a great sense of humour but then can be serious when the job requires it.
Employer obligations for work travel explained
By Nathan Luke
Too many SMEs are making this mistake
By Adam Joy
Taking digitisation out of the ‘too hard’ basket for SMEs
By Jason Brouwers