- Author: Getty Goh
- Publisher: Getty Goh Publishing
- RRP: Paperback: $21.82;
- e-book: $16.25
Getty Goh shares his lessons from launching CoAssets, a Singapore-based start-up focused on crowdfunding for real estate.
Getty begins Crowdfunding Wisdom by breaking down what crowdfunding is and how it can be advantageous for SMEs and business investors. He discusses the advantages of crowdfunding for real estate, who to avoid funding and, most importantly for SMEs in a wider sense, how to make yourself attractive to potential funders, how to find the right kind of employees, and the importance of having a firm grasp on technology today.
Writing from experience, Getty shares with readers his own story as an entrepreneur, having thrown away job stability in a government position to pursue multiple ventures, stressing that he failed fast and often until he settled with CoAssets and achieved success.