Speaking on the My Business Podcast, real estate auctioneer and sales educator Tom Panos was questioned about the fact that he hadn’t switched on his desktop computer in more than 12 months, and how his business has survived given this apparent disconnection from the world.
“I simply don't get bogged down in email management,” he said.
“I've got a mantra in my head: ‘Tom, be married to the process, not the outcome’.”
According to Tom modern life is full of distractions, and the key to success as a business owner is to wage war on these distractions and spend more time on your core tasks.
“I ruthlessly eliminate mundane activities,” he explained.
“I just stick to that and understand that; [I] don't become too attached to anything.”
His advice to other business owners is to avoid ancillary tasks wherever possible, to focus on the core aspects of growing your business and adding value to your customers.
“Just be very, very process-driven and I think what stuffs you up in process a lot of the time is distractions and getting attached to these distractions,” he said.
“I find that computers can be big disruptors in your life.”
Instead, Tom delegates all of his email communications and diary management to his personal assistant, leaving him free from distractions and time-wasting activities.
“I don't think you can have an amazing business without having an epic team,” he said.