Leading businesswoman and TV personality Michelle Bridges has given business owners one simple, powerful challenge while speaking at a business summit in Brisbane.
Michelle (pictured), best known as a trainer on TV's The Biggest Loser, gave business owners plenty of food for thought when she advised them against spending the first hour of the day reading emails, something many busy professionals are undoubtedly guilty of.
“If you start work at nine, don’t check your emails until 10. Instead, use that hour to be creative and be working on your business rather than in your business,” she said.
The fitness guru tasked attendees to come up with one thing they will implement in their week for their personal time, customer relations, relationships with referral partners and their brand.
Michelle likens business planning to training, saying “It’s the early morning exercisers that are more regular. They get it done before life starts.”
She also urged attendees to ditch the hours spent each morning clearing their inbox, as “it kills creativity”.
“I recently read a study that found the average worker spends 6.3 hours on emails a day, which equates to 30 hours a week, not counting the weekends,” Ms Bridges said.
“I challenge you to spend an hour in the morning, not even every day, just a few times each week, putting some creativity into your business.
“It’s exciting to think that you can step back and take a bird’s eye view to discover what is going on in your business.”
Michelle strongly believes that when people look after themselves, everything else runs smoothly. She challenged attendees to uncover what they really want.
“Within your businesses, what do you want? A lot of people know what they don’t want,” she said.
“Do you want to start a small business if you haven’t already? Do you want some staff training? Do you want to be more organised? Do you want more customers? Do you want to build a brand? Do you want to have kids? Do you want to lose weight? What do you want?
“You need to have a plan, but having a plan isn’t enough. You also need action. What action will you take to achieve your goal?”