“You've got to have a genuine connection to your purpose,” says Luke.
“Our perspective is that it's a very important aspect of our business, but it has to be a sincere thing. It can't just be lip service like a lot of other businesses are doing.”
With over 100 stores nationwide, Luke reveals his attitudes on taking a stand in society and what that means for his business, how to get the right investor, finding the right franchisee, dismantling the concept of fast food to fit his business and more!
Enjoy the show!