“I think that my age is something that’s good and bad,” explains Michael Nixon, a 14-year-old entrepreneur from regional NSW who has launched his business EduKits and its new coding game, the Amazing Annoyatron.
As Michael explains, his products are designed to meet his own age bracket, meaning that far from lacking business credibility, he is much more aligned with his target customers than if he is several decades older.
“It [is] quite relatable for kids because it’s being built by someone that’s quite close to the target age group, which is 9 to 15, and I’m 14, which places me right in there,” he said.
Michael has also been savvy enough to use his age as a promotional tool, capturing the novelty factor of being a teenage entrepreneur to gain media attention with which to market his product.
“Right now my age is probably one of the biggest selling points for the media. I think it’s quite useful, I guess, to have my age as a business person, or to even have an ambassador for the brand that’s my age, because it helps sell the product. TV people love the idea of, ‘14-year-old entrepreneur talks about his latest product’, or something like that,” he said.
Yet while age seems to mean so much to other people, for Michael, it is just another number on paper.
“It does sometimes get quite annoying when people are continually asking me questions about my age, and how I feel being a young person doing something,” he said.
“I don’t think twice about my age, I just do stuff.
“With a competition like Pitchfest, I think it [is] a really great platform because I’m in there with people that are 50, for example, that it’s their first time starting a business as well, and we’re all on the same learning journey. We’re all on the same page of our business book.”
Hear more insights from Michael on the My Business Podcast below: