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Passion a recipe for commercial disaster

Adam Zuchetti
Adam Zuchetti
24 October 2017 1 minute readShare
Passion led us here, path

Contrary the popular mantra of doing what you are passionate about, following passion blindly can be the cause of financial ruin, as at least one business owner has learnt the hard way.

Former Olympic swimmer and owner of four Perth hospitality businesses, Eamon Sullivan, has told My Business that while it is great to have passion in what you are doing, there are two common problems leaving that passion unchecked.

The first, Eamon said, comes down to the realities of running a business.


“I didnt know the first thing about it to be quite honest,” said Eamon.

“Weve recently just sold that business, a couple of months ago, and [I’m] definitely glad I did something at the small scale like that, with having no idea what I was doing, because if it had been of a bigger venue, I probably couldve lost a lot of money.


“It was that mentality, which I think a lot of people do have when theyre passionate about something: they neglect the specifics and the reality of what a business or another decision might mean.”

Eamon admitted he was “naïve” about business, and thought it was simply a case of make it and people will come.

“But [I] didnt, at the time, didnt know about creditors, and, obviously you had to play your suppliers but making sure you were operating at the right percentages and hitting margins, and your mark-up, and the cost of goods, and the wage costs, super, payroll tax, all those sorts of things,” he said.

The second aspect of passion, according to Eamon, is mistaking your own passions for those of your customers.



“I learnt pretty quickly, you cant tell people what theyre going to like, youve got to find out what they like and give it to them. You can be as passionate as you want about doing pork belly sliders, but if thats what youre going to do in Subiaco, youre not going to make any money,” he said.

“[I made the mistake of] trying to push what I was passionate about for people in an area that was passionate about that, but it wasnt appropriate for their line of work, and how long they were wanting to wait for food, and that sort of stuff.

“The demographics, and the sort of people you get coming to your venue, and where you situate it, makes a big difference.”

Hear more insights from Eamon on the My Business Podcast below:

Passion a recipe for commercial disaster
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Adam Zuchetti
Adam Zuchetti

Adam Zuchetti is the editor of My Business, and has steered the publication’s editorial direction since early 2016. 

The two-time Publish Awards finalist has an extensive journalistic career across business, property and finance, including a four-year stint in the UK. Email Adam at [email protected]

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