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Aussie Farmers Direct goes belly up

Adam Zuchetti
Adam Zuchetti
05 March 2018 1 minute readShare
Farmer, dirty hands

It isn’t only bricks and mortar retailers feeling the pinch, with online grocery retailer Aussie Farmers Direct abruptly closing its doors.

In a statement posted on its website, the company said that it was ceasing operations immediately after 13 years in business.

“It is hugely disappointing that is [sic] has come to this. We are simply no longer able to compete against the domination of the major two supermarkets and the influx of cheap imported produce,” the statement said.

“Aussie Farmers Direct started as one small milk run delivering 100 bottles a week. Over the years we grew to be a full-service grocer to thousands of customers across Australia. We have worked with hundreds of farmers and local suppliers over the years, and we are proud to have played our part in getting farmers and Australian households a fair deal.

“Unfortunately, we will be unable to deliver any future orders to our wonderful customers. No one will be charged for these orders. Any customer who was scheduled to have a delivery on the afternoon of Monday 5th March and has been charged for this order will have their order refunded shortly.”

The statement also noted that any creditors should email their claim to This email address is being protected from spambots. You need JavaScript enabled to view it. as soon as possible, to be registered with administrators KordaMentha.

According to KordaMentha, Aussie Farmers direct had 100 franchisees and 260 employees nationally, serving approximately 100,000 customers.

“Unfortunately, it is not possible to continue trading and the business will stop operating immediately,” administrator Craig Shepard said.

However, he noted that the Home Delivery Services (HDS) logistics business unit was unaffected by the administration process and would continue to trade as normal.

Mr Shepard said Aussie Farmers Direct had struggled to compete against the major supermarkets, combined with the low spending habits of Australian consumers suffering from low wage growth.

Aussie Farmers Direct goes belly up
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Adam Zuchetti
Adam Zuchetti

Adam Zuchetti is the former editor of MyBusiness and a senior freelance media professional, specialising in the fields of business, personal finance and property. In 2020, he also embarked on his own business journey – inspired in part by the entrepreneurs and founders he had met through his journalistic work – with the launch of customised pet gifting and subscription service Paws N’ All.

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