Businesses can benefit significantly if they choose to outsource some tasks as outsourcing leaves more space for businesses to strategise while making sure that the business continues to grow and develop.
It is also beneficial for individual employees, as this allows emphasis on work-life balance. Learn more about common outsourcing mistakes here.
Here are some tasks which can be easily outsourced by businesses to third-party companies and/or freelancers:
- Content marketing
- Accounting and bookkeeping
- Administrative tasks
- Human resources
- Customer service
Content marketing involves the creation of website content that is simple, educational and is designed to fit the needs of the target audience—without going overboard as far as sales talk is concerned.
It is also used to generate more leads for the business’ website and improve search engine optimisation (SEO) rankings. If a business has a lot of leads and has a high SEO ranking, the business will have a higher chance of reaching a wider audience base.
Outsourcing content marketing tasks is ideal for small businesses who might not have the capacity to maintain an in-house executive who will be directly in charge of all content marketing tasks.
Hiring an in-house marketing team is usually the go-to strategy of a lot of businesses, but it is actually more cost-effective if businesses opt instead to outsource content marketing. Hiring a freelancer, a consultant, or even an independent marketing agency will not only save money but improve customer relationships.
Accounting and bookkeeping
Let’s face it: accounting and finance-related tasks are very tricky parts of any kind of business and making mistakes in this area might prove to be fatal for the company.
Unless the business owner/s are experienced accountants and can take over these accounting and bookkeeping tasks while managing the business, accounting-related tasks are much better off outsourced to a third-party company or an individual willing to organise the business’ finances.
Businesses are advised to seek assistance from accounting agencies for tasks such as bookkeeping, invoicing, creating financial reports and making financial plans and analyses. Some accounting firms have package deals for interested businesses, which will help businesses save more money in the long run.
Administrative tasks such as data entry, scheduling and email handling can be outsourced to a third-party agency or to a virtual assistant. Outsourcing administrative tasks are beneficial for small businesses since it allows business owners to focus on fine-tuning core processes for the overall improvement of the business.
Websites such as Upwork, Assistant Match and IVAA offer third-party administrative service providers and trained virtual assistants for businesses who are interested in outsourcing administrative duties.
If a business decides to outsource HR and payroll-related tasks to an independent contractor or agency, the business will be able to save money, time and effort while making sure that the hiring process sticks to the business’ preferences.
Outsourcing HR tasks are particularly ideal for businesses who are looking into offshoring tasks to a foreign country. Different countries have different employment standards, rates and laws, which is why a lot of businesses opt to outsource HR and payroll services to a third-party hiring agency.
These hiring agencies can also be in charge of managing employee benefits on behalf of the business, saving more time and effort for the business itself. Learn more about offshoring here.
Customer services are probably one of the most common things that businesses around the world outsource. In fact, it’s so popular that there are entire companies in countries such as India and the Philippines who are outsourcing customer services from multiple businesses across countries.
While customer service is an important aspect of a business, outsourcing customer services to an agency specialising in these kinds of services is more cost-effective for business owners. This makes handling clients easier and the business will be focused on the unique needs and queries of individual customers.
There are a lot more tasks that businesses can outsource aside from these five areas. But the best way to determine whether a task should be outsourced or not is to focus on what parts of the business is a struggle to fulfill.
These weaknesses are usually the most ideal tasks to outsource since leaving these tasks in the hands of a seasoned expert will ensure that these areas become places of growth for the business.