The key to having a successful landscaping business is treating the business as a business and not just a mere hobby.
Consider the following factors before going out there and gathering business clients:
- Develop a landscaping business plan
- Take professional landscaping/gardening courses
- Consider specialising in a specific landscaping service
- Procure all the necessary equipment
- Create a business marketing strategy
Develop a landscaping business plan
When starting a lawn service and landscaping business, planning is everything. Having a solid landscaping business plan is an important stepping stone. Aside from being the business’ guidebook during its first few months, it can also be used by business owners to present their business when applying for a business loan or looking for potential investors.
A basic business plan suitable for any kind of business includes the following: company name, budget plan, market and competitor analysis, profit estimates, list of lawn care equipment and marketing and development strategies.
Take professional landscaping/gardening courses
Lawn mowing and landscaping businesses that are just starting out in the industry can have a definite advantage over seasoned and established businesses if they guarantee to their customers that their services are carried out professionally. This can only be done if the business owner chooses to invest in their or their employee’s skill set by signing up for professional landscaping or gardening courses and training.
If a business owner chooses to invest in these skills, this allows the business to branch out to other specialisations in the landscaping industry. The quality of the business’ services will also be uncompromised, leading to more satisfied customers. More satisfied customers means a higher possibility of them recommending the business to other potential customers who may patronise the business.
Consider specialising in a specific landscaping service
The landscape and gardening sphere contains a lot of specialisations. While it can be tempting for startup landscape businesses to specialise in everything, biting off more than what they can chew can lead to disastrous results if the business fails to meet customer expectations
For new businesses, it is recommended to start with the basic landscaping services. This includes plant moving, fertilising, lawn mowing, garden cleanup, leaf and dirt removal, seeding and spring/fall cleaning. Once the business gains enough funding, the business can hire a landscape contractor and/or a gardener to extend its services to other specialised fields, depending on the needs outlined by the business’ target market. Regardless of the number of specialisations provided by the business, it’s important to maintain the business’ quality of service.
Procure all the necessary equipment
The equipment needed to start a landscaping business is pretty simple. For starters, a standard hand-pushed lawn mower, bush trimmers plus some basic gardening tools should be good enough until the business manages to gain additional funding to buy additional equipment.
Once the business decides to invest in more advanced landscaping equipment, business owners have to make sure that the equipment is handled by a lawn care professional well-experienced in operating and maintaining advanced gardening equipment. Failing to do so might cause financial setbacks for the business—if the equipment breaks down due to misuse, additional fees may be incurred for repairs.
Create a business marketing strategy
Having a solid business plan, top-of-the-line landscaping equipment and highly-trained and skilled workers would technically be rendered useless if the business fails to market itself to gain customers. Investing in a good marketing strategy doesn’t have to be costly. Business owners can choose to market their business by way of leaflets, brochures, business cards and by word-of-mouth.
Businesses can also choose to go digital by setting up social media accounts on platforms such as Instagram and Facebook where current and potential customers can reach the business for inquiries. However, business owners must always be responsive to customers at all times to maintain the business’ reputation and attract more potential customers by way of referrals.