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Entrepreneur jailed for murdering business partner

Peter Pavlis

A high-profile murder case has finally come to an end, with a company founder being jailed for the brutal killing of his business partner.

According to the ABC, 76-year-old Peter Pavlis (pictured) has been given a 17-year jail term by the Supreme Court of Victoria for the murder of his business partner and friend Jennifer Borchardt last year.

The pair founded The Muesli Company back in 1982 in the Melbourne suburb of Fitzroy.

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He reportedly told the court that he “still can’t understand” how or why he repeatedly stabbed Ms Borchardt to death in her home.

No motive was established, although various reports and suggestions have included that Mr Pavlis was jealous of Ms Borchardt’s romantic life, or that he had believed she was misappropriating funds from the business.

The ABC suggested Mr Pavlis was likely to die in jail, given that his sentence included a 12-year non-parole period and that he had been diagnosed with early stage dementia.

Ms Borchardt – some three decades younger than Mr Pavlis – was understood to have had begun working for him as a teenager and eventually became his business partner.

The Muesli Company makes a range of breakfast cereals and mueslis from its Victorian factory, with its products sold through selected Coles, IGA and Foodland supermarkets and specialty stores.

It also exports to an unknown number of countries and wholesales to hospitality businesses through more than half a dozen distributors.

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It is not immediately clear how the ownership structure of the business is currently configured, or what will happen to it going forward.

My Business has reached out to The Muesli Company for comment.

Adam Zuchetti

Adam Zuchetti

Adam Zuchetti is the editor of My Business, and has steered the publication’s editorial direction since early 2016. 

The two-time Publish Awards finalist has an extensive journalistic career across business, property and finance, including a four-year stint in the UK. Email Adam at This email address is being protected from spambots. You need JavaScript enabled to view it.

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