A small Australian commercial cleaning company is offering other businesses free cleaning services, as part of a novel push to reduce environmental pollution.
From Friday (3 May), Perth-based Intrepid Cleaning has offered a free “spring clean” for local businesses that have volunteered time to clean up a public space, such as a park or beach.
Under the promotion, businesses are required to post before and after photos of their teams’ clean-up efforts on social media, under the hashtag #trashtag and also tagging Intrepid Cleaning.
Those who collect at least one large garbage bag of rubbish (and dispose of this responsibly) are then eligible for a free cleaning session at their office, retail outlet, gym or other commercial premises. The company also offers cleaning services for schools and childcare centres.
Owner Patrick Elliott said that he wanted to demonstrate that one local business can make a significant difference for our environment.
“We believe in giving back,” Mr Elliott said.
“If we can make a difference by helping our community when the community is showing willingness to help itself, that is a win-win situation. We all end up with a cleaner, safer world.”
Mr Elliott told My Business that the promotion could be extended beyond its current four-week run.
“If we get to the end of May and there is still significant interest, we will consider extending it,” he said.
“We didn’t notify our existing clients ahead of the launch, so they are just hearing about it now. That said, I did discuss the idea with a handful of clients while we were in the initial concept stage, and the feedback was overwhelmingly positive.”
Mr Elliott said that he established Intrepid Cleaning having been an office worker himself who was disgruntled by what he saw as sub-standard cleaning.
“I came from being an office worker myself, and I saw first-hand how poorly many professional environments and offices were cleaned and maintained. It seemed like the cleaning companies in charge were more interested in getting away with cleaning as little as possible and just make quick money,” he said.
“So I saw an opportunity — in providing thorough and detailed cleaning to businesses, schools and other non-private facilities.
“As an added edge, I wanted to make my new company focused on the environment as well, making the choice easy to go with only eco-friendly and biodegradable cleaners and supplies. Our clients love us for it.”
Asked about the potential cash-flow implications the promotion could have on his business, Mr Elliott remained optimistic.
“I’d be lying if it didn’t cross my mind! However, at the end of the day, I feel environmental awareness is a really important issue — can you put a price on encouraging people to clean up their local community?” he said.
“We see this as a good cause and we are happy to take a short-term financial hit to achieve it.”
Mr Elliott added: “Business doesn’t have to be 100 per cent about profit. At Intrepid Cleaning, we are not a ‘dinosaur’ cleaning company, we are fortunate enough to be in a position that allows us to make a significant impact and we don't want to squander the opportunity.”
Adam Zuchetti is the editor of My Business, and has steered the editorial direction of the publication since the beginning of 2016. Before joining My Business, he worked on fellow Momentum Media titles The Adviser and Mortgage Business.
The two-time Publish Awards finalist has an extensive journalistic career across business, property and finance, including a four-year stint in the UK. Adam has written across both consumer and business titles, including for News Corp Australia and Domain.
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