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Aussie firm’s $500k anniversary donation

Adam Zuchetti
Adam Zuchetti
04 June 2019 1 minute readShare
Jessica Macpherson and Hana-Lia Krawchuck

To mark its 10th anniversary, an Australian SME has unveiled plans to donate goods worth half a million dollars to 14 separate charities around the country.

Sydney-based Love to Dream, a custom maker and retailer of “swaddles” and other baby sleeping garments, began from humble beginnings, with fashion designer Hana-Lia Krawchuk spending 18 months developing a garment that would encourage her newborn son Elijah to sleep for longer than 45-minute intervals.

Ten years on, Love to Dream now has 19 employees and exports its products to 45 countries around the world.

Ms Krawchuk said the donation, which amounts to 6,557 garments, was designed to help her business mark its 10-year milestone.

“It’s heartbreaking that so many families struggle, and after speaking to Jessica Macpherson at St Kilda Mums, we felt compelled to help,” Ms Krawchuk told My Business.

“We came up with the idea of donating the sleep garments to St Kilda Mums and their sister charities around Australia. The donation helps families experiencing financial hardship keep their babies warm and channel their finances to other necessities such as food and rent.

“We also really wanted to raise awareness of the important work done by these incredible charities.”

Ms Krawchuk said her business and team have an ongoing commitment to helping charities that work to support babies and their parents who are in need of assistance.

“We [also] support and have worked with The Pink Elephant Support Network, PANDA and Healthy Hips Australia to raise awareness and much-needed funds,” she said.

According to the business, an estimated 739,000 Australian children are born into poverty, with those numbers highest in South Australia and Tasmania.

“After finding out that due to extreme poverty, as many as one in six families can’t afford to provide basic necessities for their babies, including warm clothing and sleep garments, we felt compelled to help,” its website states.

One of the charities set to benefit from the donation is Melbourne-based St Kilda Mums, run by Medal of the Order of Australia recipient Jessica Macpherson (pictured, left, with Ms Krawchuk).

“Whenever we provide material aid to families, it means that they are able to channel their finances to other necessities such as food and rent,” Ms Macpherson said.

“This partnership... shows a vulnerable family that the community cares about them.”

The other charities, according to the Love to Dream website, are:

  • Baby Give Back (Queensland)
  • Big Group Hug (Victoria)
  • Dandelion Support Network Inc (NSW)
  • Eureka Mums (Victoria)
  • Geelong Mums (Victoria)
  • Little Things for Tiny Tots (WA)
  • Mummies Paying It Forward (NSW)
  • Olivia’s Place (Victoria)
  • Roundabout Canberra (ACT)
  • Sunshine Bendigo (Victoria)
  • Tassie Mums (Tasmania)
  • Treasure Boxes (South Australia)
  • We Care Connect (NSW)

In addition to its own product donation, the business is seeking additional donations to support these charities from customers and partners.

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Aussie firm’s $500k anniversary donation
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Adam Zuchetti
Adam Zuchetti

Adam Zuchetti is the former editor of MyBusiness and a senior freelance media professional, specialising in the fields of business, personal finance and property. In 2020, he also embarked on his own business journey – inspired in part by the entrepreneurs and founders he had met through his journalistic work – with the launch of customised pet gifting and subscription service Paws N’ All.

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