Why accounting director George Morice told a client to sack 97% of its clients

We pick his brain about:
• Shedding clients and why it can be a good thing 
• Working smarter, not harder 
• Pricing strategies 
 
George also shares his top three tips for delivering better customer value, the little touch points that allow businesses to increase their prices, and the paradox of how reducing revenue can lead to higher profits.

We pick his brain about:
• Shedding clients and why it can be a good thing 
• Working smarter, not harder 
• Pricing strategies 
 
George also shares his top three tips for delivering better customer value, the little touch points that allow businesses to increase their prices, and the paradox of how reducing revenue can lead to higher profits.

Why accounting director George Morice told a client to sack 97% of its clients

Todd Stevens

Last Updated: 31 March 2020 Published: 23 July 2019