Haven’t taken a holiday in six years? Rebecca Klodinsky can empathise, revealing the sacrifices and lessons she has learnt in delivering rapid but sustainable growth for her swimwear business.
- Business name: Frankii Swim
- Industry: Retail/e-commerce
- Operating since: 2013
- Location: We have two offices, one in the Gold Coast and one in Melbourne.
What was your first paid job?
My first paid job was at an ice cream store in my local shopping centre. I was 14 when I first entered the workforce.
What made you get into your current business?
I very much fell into this role. My business, Frankii Swim, was created as a “side hustle”, and when the ball started rolling, I decided to take the plunge and pursue Frankii full-time. I haven’t looked back since!
How did you get your very first customer?
My very first customer is actually someone who is now very close to me. At the time, she had heard about Frankii Swim through Instagram and liked what she saw. She was my very first sale!
What has been your biggest triumph in business?
My biggest triumph has been watching the business grow over the years and still being able to maintain its strength and reputation in the industry. To see Frankii Swim grounded firmly and still playing a huge part in the market today makes me extremely happy.
Conversely, what has been your biggest mistake and what did you learn from it?
I would say my biggest challenge in growing Frankii Swim has been the management of staff. Frankii experienced great success very quickly, which meant I had to learn the skills of leadership very quickly! I’ve definitely gained strength through having to be the boss.
What’s the best piece of advice you’ve ever been given?
When you own the company, the stresses and problems that happen between the hours of nine and five don’t stop when the clock hits 5pm. The best piece of advice I’ve been given has been when I am worrying about things I cannot control in the late evening hours: “If you can’t do anything right now, at this very moment, there is no point in worrying about it until you are able to fix it’.’
Who do you look up to in business and why?
I look up to anyone who has succeeded in the business world while still managing to maintain a very grounded, private and peaceful lifestyle. I am not driven by wanting to stand out — I want to continue to create a great product that has longevity in the industry and live a fulfilled life, behind closed doors.
What do you do to get away from work?
I don’t get away from work. In six years, I’ve not yet taken a single day where I haven’t worked. So, when I do this, I will be sure to let you know how it looks!
What is the best thing you have ever spent money on in your business (and why)?
The best thing I’ve spent money on at Frankii Swim is an area of space we use for flat-lays and Instagram content. Content is king in my business, and the team love being able to let ideas flow in creating engaging and visually stunning imagery and video. It’s a little slice of creative architecture and I love it.
Name a little-known fact about yourself.
I am very, very, very active. If I’m not at work, I am outside running, surfing, practising yoga, rock climbing — I am always moving. It’s essential for the mind, body and soul.
Adam Zuchetti is the editor of My Business, and has steered the publication’s editorial direction since early 2016.