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Small-business campaign to ‘go local’ goes national

Adrian Flores
Adrian Flores
10 July 2020 1 minute readShare
Small business campaign to go local

A new federal government-funded campaign has been launched to urge consumers to support small businesses to “go local first” when purchasing products and services to help the sector’s recovery.

The campaign led by the Council of Small Business Organisations Australia (COSBOA) will urge Australians to “Go Local First” when they are purchasing products and services to help the small-business sector get back on its feet.

The campaign aims to highlight the importance of small businesses in helping the Australian economy recover from COVID-19.

Minister for Small and Family Business Michaelia Cash said now more than ever Australian small businesses need local communities to back them and support their recovery by choosing to shop with them either in person or online.

“Australians know when they make the choice to go to their local small businesses, they are supporting their local community. The ‘Go Local First’ campaign will feature numerous small businesses from across Australia including cafés, chemists, retailers, trades, hairdressers, butchers, accountants and bookkeepers,” Senator Cash said.

“Spending with local small businesses keeps money within our communities, helping the local economy thrive.

“The resourcefulness of Australians working together will see us emerge stronger on the other side. I encourage everyone in our local community to actively support this campaign and do whatever you can to back our fantastic small and family businesses and Go Local First.”

The “Go Local First” message will be broadcast on TV, radio, online and across communities over the coming months (see below).

Small-business campaign to ‘go local’ goes national
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Adrian Flores
Adrian Flores

Adrian Flores is the deputy editor of MyBusiness. Before that, he was the deputy editor for SMSF Adviser as well as features editor for ifa (Independent Financial Adviser), InvestorDaily, Risk Adviser, Fintech Business and Adviser Innovation.

You can email Adrian at [email protected].

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