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1 in 5 SMEs showing growth despite COVID struggles

Adrian Flores
Adrian Flores
19 August 2020 1 minute readShare

Over 20 per cent of small-business owners reported increasing their revenue and profit since March despite the challenges of government restrictions imposed due to COVID-19, a recent survey has found.

The survey from The Entourage noted that of the winners during the pandemic, one-fifth of business owners accelerated their top-line performance by 20 per cent.

It also noted that while many business owners have stayed afloat through a combination of fiscal, monetary and spending stimulus, some business owners have shunned the handouts and gone the other way.

The Entourage founder Jack Delosa said the winners in the COVID era have either found new markets or pivoted into ancillary opportunities, and that “it’s not a case of gloom everywhere”.

“The impact of the coronavirus-induced recession has been very uneven,” Mr Delosa said.

“Our members confide regularly in our panel of 27 mentors on matters like setting up online, rationalising costs or understanding new trends in consumer preferences instigated by COVID.

“Learning new hacks have allowed some of our members to break through seven and eight figures of revenue.”

Some COVID success stories

Shiran Faast owns hydroponics retailer Aqua Gardening that has capitalised on the trend of Aussies spending more time at home.

“We should have had our worst months ever, but ended up having our best. We tripled our revenue in a single month and did $450,000 in April alone. That was the same month we shut the doors to our shop and moved everything online,” Mrs Faast said.

Similarly, Chris Bertuccio owns boutique chocolate patisserie COCO88 and quickly pivoted in response to COVID.

“We moved our entire chocolate shop online in just two days, and within 30 days we had made $80,000 in online sales,” Mr Bertuccio said.

Source: The Entourage

1 in 5 SMEs showing growth despite COVID struggles
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Adrian Flores
Adrian Flores

Adrian Flores is the deputy editor of MyBusiness. Before that, he was the deputy editor for SMSF Adviser as well as features editor for ifa (Independent Financial Adviser), InvestorDaily, Risk Adviser, Fintech Business and Adviser Innovation.

You can email Adrian at [email protected].

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