The federal government added Hobart to its list of tourist destinations under the government’s Tourism Aviation Network support package.
Under the support package, discounts will be halved on tens of thousands of fares per week across tourism regions in the country.
Discounts will be off the average fare and will be available on airline websites from 1 April.
The Tasmanian capital joins regions including the Gold Coast, Cairns, the Whitsundays and Mackay region (Proserpine and Hamilton Island), the Sunshine Coast, Lasseter and Alice Springs, Launceston, Devonport and Burnie, Broome, Avalon, Merimbula and Kangaroo Island.
“This is a big win for communities around Hobart with this addition to the program,” Deputy Prime Minister Michael McCormack said.
“Hobart was already one of several locations being considered for further inclusion in this network, and based on the continued consultations we have been undertaking, it will now join the list,” Mr McCormack said.
The support program follows a recent analysis from the Tourism & Transport Forum that found over 34 per cent of ABS-defined regions across Australia are suffering a 40 per cent or greater loss of visitation over the year to end-September 2020.
In addition, the remaining sections of the country have also experienced significant visitor losses of between 40 per cent down and 10 per cent, with this hit to the visitor economy being felt across every state and in both cities and regions.
“The fact remains that despite some intra-state visitation slowly coming back, as state border closures or merely the threat of them continues to dominate the headlines, widespread consumer confidence and travel is at an all-time low,” said TTF Australia chief executive Margy Osmond in response to the findings.