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Victoria announces business events grants to draw interstate visitors

Adrian Flores
Adrian Flores
09 April 2021 1 minute readShare
Victoria announces business events grants to draw interstate visitors

The Victorian government has revealed business events operators will be able to apply for grants of up to $25,000 as part of efforts to draw in visitors from interstate.

The National Business Event Program will be administered by the Melbourne Convention Bureau (MCB), with eligible events including conferences, exhibitions, workshops and seminars.

The grants can be used to fund venue hire, accommodation, transport and other event costs to spread the benefits across Victoria’s business events supply chain, with 50 per cent payable before the event commences to minimise any financial risk.

“We want to bring more business events to Victoria to boost our highly competitive global business events sector as the state continues on its path of economic recovery,” said Victoria acting Minister for Tourism, Sport and Major Events Mary-Anne Thomas.

“Business events lead to an increase in accommodation bookings and spending in hospitality venues, supporting jobs across the economy.”

Applications will be open until 30 June 2021 for new event bookings to be held in Melbourne through to December 2022. Business event operators can send expressions of interest to This email address is being protected from spambots. You need JavaScript enabled to view it..

Last year, the federal government allocated $50 million to the business events sector as part of efforts to boost the struggling tourism and hospitality industry.

Australian businesses exhibiting at an approved business meeting, convention, conference and incentives event in 2021 will be able to apply for upfront grants to cover up to 50 per cent of their costs, ranging between $10,000 and $250,000.

Prime Minister Scott Morrison said Australia’s $36 billion business events sector had virtually ground to a halt during the COVID-19 crisis.

“Getting business events up and running again will be a critical part of the recovery of our tourism industry, but will also have huge flow-on effects through the entire economy,” Mr Morrison said.

Victoria announces business events grants to draw interstate visitors
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Adrian Flores
Adrian Flores

Adrian Flores is the deputy editor of MyBusiness. Before that, he was the deputy editor for SMSF Adviser as well as features editor for ifa (Independent Financial Adviser), InvestorDaily, Risk Adviser, Fintech Business and Adviser Innovation.

You can email Adrian at [email protected].

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