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How a focus on culture can help your business retain employees

Emma Ryan
03 May 2021 1 minute readShare

New research has shed light on the value employees hold when it comes to company culture. Here’s how you can ensure you’re prioritising this.

A new survey by Robert Half sought responses from 300 hiring managers, including 100 CFOs and 100 CIOs, from companies across Australia to determine job trends, talent management, and trends in the workplace.  

As previously reported by MyBusiness, 51 per cent of Australian business leaders said their employees’ achievements during COVID-19 had exceeded their expectations. A further 63 per cent said productivity and collaboration levels have improved.

Other findings from the research pinpointed the value of culture becoming a key workplace trend.

“While the survey results suggest employee performance rose to the occasion of challenging circumstances, 82 per cent of surveyed business leaders are concerned about retaining top employees in the coming year,” Robert Half noted.

“This points to the need for businesses to invest in workplace culture initiatives in order to sustain employee engagement and motivation in the coming year while adapting to the next normal of hybrid working in a recovering market.”

Findings from the survey indicated the top three priorities to improve workplace culture among Australian businesses are:

1. Encouraging regular employee feedback (29 per cent).

2. Continuing to offer remote work/work-from-home options (29 per cent).

3. Setting clear goals and offering rewards for staff (29 per cent).

Commenting on the results, Robert Half Australia director Nicole Gorton said: “Necessity is the mother of invention, and the extraordinary transformation of Australian businesses — from in-office to remote, from retail to e-commerce, from sales to customer support — is a testament to Australian employees who rose to the challenge and not only adapted but embraced change and digital transformation to navigate businesses through immense uncertainty.

“However, employees also shouldered a lot of the weight of this transformation, including longer hours, fulfilling workloads of furloughed employees, blurring the lines of work and home — all with limited opportunities for travel and relaxation in between.

“Looking ahead, businesses cannot normalise this crisis-level response without creating a negative workplace culture, so they need to optimise their systems and processes, and, most importantly, support their staff to uphold employee motivation and sustain productivity.” 

How a focus on culture can help your business retain employees
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Emma Ryan

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