The initiative is to help businesses recover from the impacts of the coronavirus pandemic and is the next stage being rolled out as part of Queensland’s Holiday Dollars program.
The campaign is a joint venture between the Queensland government and Destination Gold Coast.
Premier Annastacia Palaszczuk said Queenslanders have 72 hours to enter the draw starting at midday on Monday, 7 June 2021.
“Today’s announcement will give Queenslanders an even greater incentive to head to the Gold Coast for a holiday,” the Premier said.
“Tourism operators on the Coast have been hit hard by the pandemic.
“Campaigns like this are an important part of our economic recovery plan, supporting local jobs and injecting funds back into Gold Coast businesses.”
The Premier has encouraged Queenslanders to jump online to book for a great holiday experience.
“With whale watching season about to start, now is an ideal time to book a whale watching tour and see these beautiful animals in the flesh,” the Premier said.
“From world-class beaches to the beautiful hinterland, our theme parks and renowned shopping and nightlife precincts — the Gold Coast has something for everyone.
“Jump in the car for a trip or fly down for a weekend or week-long stay. All Queenslanders are eligible, so get online and apply for a tourism voucher.”
Queensland Tourism Minister Stirling Hinchliffe said the Gold Coast Holiday Dollars would be a great boost for tourism operators during the traditionally quieter time for visitors.
“The Palaszczuk government has worked closely with the local tourism industry to deliver a Holiday Dollars campaign that works for operators,” Mr Hinchliffe said.
“Not only is the Gold Coast one of Australia’s favourite holiday destinations, it was also on the bucket list of 1.1 million overseas visitors before the pandemic shut the international border.
“We know the loss of overseas visitors continues to be felt on the Gold Coast.
“Our highly successful Good to Go campaign has already put $5 billion into the pockets of Queensland tourism operators.”
Destination Gold Coast CEO Patricia O’Callaghan said the Gold Coast Holiday Dollars program has already proved a great success when offered elsewhere in the state, including the Cairns and the Great Barrier Reef.
“This initiative will provide a much-needed boost to operators especially those that are heavily reliant on international visitors. Stimulating domestic visitor demand and expenditure for our 4,600 tourism businesses is a priority,” Ms O’Callaghan said.
“From golden beaches to rainforest hinterland, theme parks and plethora of memorable experiences and attractions, now is the time to reconnect and relax with loved ones and friends in the Gold Coast.”