Marketing

Marketing is an important aspect of any kind of business. By creating a dedicated Marketing category, My Business helps Australian business owners choose and develop a marketing strategy that caters to the unique needs of their business.

This category also intends to bridge the widening gap between traditional and digital marketing and provides insight-laden articles from both sides that are authored by various industry experts.

It also helps business owners keep up with the latest marketing trends via articles on business marketing news, social media marketing, cost-effective marketing strategies and strategy suggestions that combine the flair of traditional marketing with tech-based digital marketing.

It also contains relevant marketing news on the latest trends that can be used by business owners to remain one step ahead of their competitors within their respective industries.

April Fool's Day sees wacky new products unveiled

A number of companies have separately unveiled some quirky new products and services in a bid to capture customer attention for April Fool's Day, incl...

1 Apr 2019

‘Instagram Stories helps me combat knock-offs’

A business owner has revealed how she is using social media to fight back against copycats, while Instagram revealed tricks for time-poor businesses t...

Solving a problem customers don’t know about

Businesses and start-ups sometimes face a common challenge when launching a new product or service: how to sell a solution to a problem people don’t...

‘Our best video is about an electric blanket’

Video marketing is now a viable means of engaging with customers for businesses in any industry, a producer has said, noting that “one of our most ...

$250k penalties levelled at internet provider

Internet provider Activ8me has been hit with $250,000 in penalties, after a court found that the company had misled customers and failed to display a ...

Woolworths seeks to connect suppliers and customers

Supermarket giant Woolworths has unveiled the launch of a new business, one which it plans to use to better connect its extensive number of suppliers ...

Facebook Ad Social Media Marketing For Amazon FBA Business: 3 Marketing Tips

If you're someone who's experienced in social media, you most probably know about the power of Facebook Ads. Facebook has practically an unlimited rea...

Geowash actively misled its franchisees: Court

Car wash and detailing franchisor Geowash had been found guilty of unconscionable conduct and making misleading representations to franchisees, inclu...

SEO expert reveals most expensive items to market

Some products and services virtually sell themselves; others require a lot more work. Now, an Australian SEO company has identified which industriesÂ...

Exclusive: Cotton On Kids marketing ‘excludes dads’

A young Victorian family have sworn off shopping at kids clothing retailer Cotton On Kids, angered by in-store marketing they believe discriminates ag...

Industry hits out at inconsistent food laws

The 2018 launch of country of origin food labelling laws has created significant inconsistencies, according to a peak industry body, leaving customers...

Service Seeking ‘let businesses write own reviews’

Jobs booking website Service Seeking has been accused of allowing businesses to write their own reviews, rather than rely on the feedback of customers...