Marketing

Marketing is an important aspect of any kind of business. By creating a dedicated Marketing category, My Business helps Australian business owners choose and develop a marketing strategy that caters to the unique needs of their business.

This category also intends to bridge the widening gap between traditional and digital marketing and provides insight-laden articles from both sides that are authored by various industry experts.

It also helps business owners keep up with the latest marketing trends via articles on business marketing news, social media marketing, cost-effective marketing strategies and strategy suggestions that combine the flair of traditional marketing with tech-based digital marketing.

It also contains relevant marketing news on the latest trends that can be used by business owners to remain one step ahead of their competitors within their respective industries.

10’s dig at Fairfax: ‘Better to be bold than bossy’

The branding saga that engulfed Network Ten has continued, with the broadcaster forced to completely rename one of its channels over a trademark comp...

11 Dec 2018

Court ruling has implications for ‘Made in Australia’

A decision by the Federal Court against supplements maker Nature’s Care could be a valuable test case for manufacturers seeking to understand exactl...

Is social media worthwhile over Christmas break?

With Christmas now less than a month away, many people are looking forward to a much-needed break. But should businesses be taking a break from social...

Marketing agencies accused of ‘substandard work’

A marketing agency has claimed that many of its industry peers are failing to deliver value for their clients by not providing data metrics that have ...

Capilano off the hook after ‘fake honey’ claims

Australian honey maker Capilano has been cleared of claims its Allowrie honey brand was not 100 per cent honey, but the competition watchdog has raise...

Funny typos highlight need for proofreading

Typographical, spelling and grammar errors can have unintended consequences as these examples demonstrate, making it important to double-check all bus...

How award judges select a winner

Curious to know what judges look for when they are wading through award submissions? Take a look at what this year’s judges had to say about the 201...

Network 10 forced to change new logo

Free-to-air television broadcaster Network 10 has reportedly been forced to tweak one of its new logos, less than a week after the major rebrand was m...

Businesses reveal Instagram ‘trial and error’

An Instagram business forum has seen four SMEs open up about how they use the social media platform to drive business growth and lessons they have lea...

Network Ten rebrand divides audience

Network Ten has unveiled a new brand as its new owners seek to turnaround the ailing TV broadcaster, but reaction to the new look has been decidedly m...

Small business lambasts ACCC ‘witch hunt’

A small Australian manufacturer has accused the competition regulator of launching “a witch hunt” against it and seeking to “bully a small Austr...

Not so Aussie Australian products in firing line

A company marketing iconic Aussie products with suggestions they were made in Australia has drawn strong criticism after they were found to have bee...