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Marketing

Marketing is an important aspect of any kind of business. By creating a dedicated Marketing category, My Business helps Australian business owners choose and develop a marketing strategy that caters to the unique needs of their business.

This category also intends to bridge the widening gap between traditional and digital marketing and provides insight-laden articles from both sides that are authored by various industry experts.
It also helps business owners keep up with the latest marketing trends via articles on business marketing news, social media marketing, cost-effective marketing strategies and strategy suggestions that combine the flair of traditional marketing with tech-based digital marketing.
It also contains relevant marketing news on the latest trends that can be used by business owners to remain one step ahead of their competitors within their respective industries.

IP Australia

Patents ‘destroy competition’, lawyer claims

A lawyer has hit out at the patents system, suggesting that the concept of intellectual property is “immoral and inefficient” and actually hinders...

Sensis and Senses Direct

SME brands Sensis ‘an absolute bully’

“The legal system is designed to protect the big guys, not to protect the innocent”, a business owner has claimed, after spending more than $1 mil...

Strategy planning

Everything you need to know about marketing your franchise

While many franchisees have some or most of marketing taken care of by the franchisor, it still pays to know how you can help in better marketing yo...

Playstation console

Global tech giant in hot water over refunds saga

The ACCC has taken Sony Europe to the Federal Court, accusing the company of making false and misleading representations to Australians on its website...

GlaxoSmithKline and Novartis

Drugmakers ‘misled consumers’, rules Federal Court

Pharmaceutical giants GlaxoSmithKline Healthcare Australia and Novartis Consumer Health Australasia have admitted they broke consumer laws by mislea...

Berlei Bra store interior

‘Talking bras’ ad cleared of standards breach

A Berlei advertisement featuring “talking bras” has been cleared of any wrongdoing, following complaints it had breached advertising standards aro...

Sabri Suby

Top 3 marketing fails (and how to avoid them)

Many businesses fall into the same common traps when it comes to marketing, a digital marketer has suggested, adding that getting it wrong can be the ...

Twitter on mobile

The winning formula celebs use on Twitter

An Australian university study claims to have found the winning formula for how to compose tweets, noting the structure is commonly used by celebritie...

Scott Kelly

April Fool's Day sees wacky new products unveiled

A number of companies have separately unveiled some quirky new products and services in a bid to capture customer attention for April Fool's Day, incl...

Instagram, mobile

‘Instagram Stories helps me combat knock-offs’

A business owner has revealed how she is using social media to fight back against copycats, while Instagram revealed tricks for time-poor businesses t...

Colin Anson, pixevety

Solving a problem customers don’t know about

Businesses and start-ups sometimes face a common challenge when launching a new product or service: how to sell a solution to a problem people don’t...

Michael Langdon

‘Our best video is about an electric blanket’

Video marketing is now a viable means of engaging with customers for businesses in any industry, a producer has said, noting that “one of our most ...

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