Marketing

Marketing is an important aspect of any kind of business. By creating a dedicated Marketing category, My Business helps Australian business owners choose and develop a marketing strategy that caters to the unique needs of their business.

This category also intends to bridge the widening gap between traditional and digital marketing and provides insight-laden articles from both sides that are authored by various industry experts.

It also helps business owners keep up with the latest marketing trends via articles on business marketing news, social media marketing, cost-effective marketing strategies and strategy suggestions that combine the flair of traditional marketing with tech-based digital marketing.

It also contains relevant marketing news on the latest trends that can be used by business owners to remain one step ahead of their competitors within their respective industries.

‘Stop chasing, start predicting’: Google

A Google executive has said that businesses of all size should stop chasing customer intent and start predicting it using the wealth of consumer searc...

16 Aug 2018

LinkedIn reveals quick wins for better profiles

A senior LinkedIn official has outlined a series of “quick wins” when it comes to using its platform in order to deliver higher engagement and bet...

Farmers, retailers deceived by product claims: ACCC

Two of the nation’s most vulnerable industries – retail and farming – have been deceived by misleading product claims made by a major distribut...

Facebook changes have cut traffic: News Corp

The controversial changes Facebook made to its feed this year have resulted in “quite significant” changes to traffic, a senior News Corp executiv...

How sponsorships can drive value beyond reach

Promoted by MYOB Australia. MYOB’s sponsorship of female-founder accelerator SheStarts demonstrates how strategic community support can drive mutual...

Manipulating online reviews costs Meriton $3m

A massive $3 million penalty has been handed down to construction giant Meriton, after a court last year found it guilty of doctoring TripAdvisor revi...

Burger King’s takedown of McDonald’s icon

Global fast-food chain Burger King’s head of marketing has opened up on the fierce rivalry his company has with superbrand McDonald's, and how Burge...

‘We had no single customer database’: Myer

Labelling Myer as being similar to “the sibling that pisses you off”, the department store’s head of omnichannel has spoken candidly about the c...

Aussies spend more time online than working

The amount of time Australians spend online keeps increasing, with substantial implications for businesses in trying to capture and engage with custom...

Spotify the latest platform to support SME hyper-targeted marketing

Spotify Ad Studio has launched in Australia, adding another option for marketers to implement highly targeted reach strategies. Write comment ...

How to use Instagram to promote a business

Promoting one’s business can be complicated. My Business explores how using Instagram to promote business can be done by business owners. Wr...

5 Inexpensive marketing ideas for small businesses

Small business owners shouldn’t have to worry about building an effective marketing strategy on top of a shoestring budget. My Business provides som...