Marketing News and Insight - My Business

Marketing

Spilled, coffee, beans, cup

New food labelling laws draw ire of producers

Australian producers are complaining that the roll out of a new food labelling regime on 1 July will only confuse consumers and hurt local businesses,...

Discount, price tag

Energy company accused of misleading discount claims

Thousands of energy customers are set to be compensated after a major utility company was accused by the ACCC of making misleading price comparisons o...

Fake news

Bogus cancer cure claims see business fined

Outlandish claims of being able to “cure” skin cancer have seen a Queensland business fined after it was investigated by the state’s Office of F...

Shock, surprise, creepy

1 in 3 companies confess to ‘creepy’ marketing

It sounds astonishing, but more than one-third of Australian firms have confessed that some or all of their marketing comes across as being “creepy�...

Raining money

Jenny Craig loses out over misleading ads

Australian weight loss giant Jenny Craig has forked out almost $40,000 after it was accused of using false or misleading advertisements. Write...

digital, cost, budget, money

Marketers reveal where their budgets are going

Australian marketers have revealed a dramatic shift in where their marketing dollars are spent, with just one-sixth of marketing budgets now going tow...

Economic growth

OECD Aussie economic outlook: Robust growth

Business-wise, it’s mainly good news for Aussie SMEs in the year ahead, after the OECD handed down its latest economic outlook for the country. ...

Marketing ideas

Top marketing ideas for limited and small budgets

Business owners shouldn’t be fazed when devising marketing strategies that won’t break the bank. Here are a collection of top marketing ideas to ...

Digital, marketing, social media, human, touch

How to do digital marketing without losing the human touch

The advent of digital marketing certainly makes it easier for businesses to build their brands and reach a wider audience—but also increases the pos...

Fake news, false advertising

Debt manager fined over misleading advertising

A national debt management firm has been fined for what regulators claimed were “potentially misleading” claims in some of its advertising. ...

Mother, baby, working mum

Marketing to mums? Know your market

Just in time for Mother’s Day, the ABS has released a raft of statistics on Australian mothers, making useful reading for businesses that tailor the...

Marketing, small and medium business

Marketing tips for small and medium businesses

Small and medium enterprise (SME) owners have a responsibility to make sure that their business grows—this can be done by incorporating proper marke...

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