Marketing

Marketing is an important aspect of any kind of business. By creating a dedicated Marketing category, My Business helps Australian business owners choose and develop a marketing strategy that caters to the unique needs of their business.

This category also intends to bridge the widening gap between traditional and digital marketing and provides insight-laden articles from both sides that are authored by various industry experts.

It also helps business owners keep up with the latest marketing trends via articles on business marketing news, social media marketing, cost-effective marketing strategies and strategy suggestions that combine the flair of traditional marketing with tech-based digital marketing.

It also contains relevant marketing news on the latest trends that can be used by business owners to remain one step ahead of their competitors within their respective industries.

Kylie Minogue spruiks Aussie tourism

It may have been lost on many Aussies over the holidays, but Tourism Australia tapped into the talents of one our greatest living exports to spruik Au...

2 Jan 2020

Caltex brand to disappear in Australia

Fuel giant Caltex Australia has announced its intention to rebrand, which will see the 83-year-old Caltex brand disappear entirely from the local mark...

The ads Aussies hated most in 2019

From “Glo-BALL warming” to “realistic” sex and “way too scary” images of clowns, which brand attracted the most complaints and criticism f...

Oscar Wylee accused of duping the needy

Glasses retailer Oscar Wylee stands accused of failing to make charitable donations spruiked in its marketing, prompting a strong rebuke and legal act...

Marketers need to reclaim the art of explaining value

Explaining value is one of the more fundamental things a marketer can do, but businesses have to do more to reclaim the art of explaining value or ris...

Optus fined $6.4m for ‘misleading’ NBN claims

Telco giant Optus has been slapped with penalties worth $6.4 million, after the ACCC accused it of misleading thousands of customers about internet di...

LinkedIn names Australia’s most viewed people

Business leaders, health experts and politicians are among the most viewed Australians on LinkedIn, the platform has revealed. But most are far from h...

Plush, Oz Design fined over sale price claims

Allegedly misleading customers about sale price discounts has seen four furniture retailers, including high-profile brands Plush and Oz Design Furnitu...

Gumtree launches media advertising for SMEs

Online classifieds site Gumtree has launched a self-service media advertising tool for businesses, which it says will allow SMEs to have ad campaigns ...

Jennifer Hawkins takes distiller start-up to the US

Former Miss Universe Jennifer Hawkins and model husband Jake Wall have signed a partnership deal with a US basketball team, expanding their Australian...

Bendigo loses ‘community bank’ trademark

Community First Credit Union has won its court case against Bendigo Bank, which will see the non-major bank stripped of its exclusive trademark on the...

‘Significant shift’ in marketing to young people

Capturing the attention — and dollars — of young Australians is a key focus for many businesses, but a content marketing agency has said there i...