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Marketing

Marketing is an important aspect of any kind of business. By creating a dedicated Marketing category, My Business helps Australian business owners choose and develop a marketing strategy that caters to the unique needs of their business.

This category also intends to bridge the widening gap between traditional and digital marketing and provides insight-laden articles from both sides that are authored by various industry experts.
It also helps business owners keep up with the latest marketing trends via articles on business marketing news, social media marketing, cost-effective marketing strategies and strategy suggestions that combine the flair of traditional marketing with tech-based digital marketing.
It also contains relevant marketing news on the latest trends that can be used by business owners to remain one step ahead of their competitors within their respective industries.

Bendigo Bank and Community First Credit Union

Bendigo loses ‘community bank’ trademark

Community First Credit Union has won its court case against Bendigo Bank, which will see the non-major bank stripped of its exclusive trademark on the...

Young people

‘Significant shift’ in marketing to young people

Capturing the attention — and dollars — of young Australians is a key focus for many businesses, but a content marketing agency has said there i...

TripAdvisor

TripAdvisor reveals extent of fake reviews

While businesses grapple with the issue of fake reviews online, TripAdvisor has revealed the proportion of its 66 million reviews that were fake. And ...

award, number one

Checklist for a winning award submission

Nominating yourself, your business or a respected colleague for a business award can be a daunting prospect. My Business compiled this checklist point...

Brett Campbell, Claxon

Common marketing pitfalls causing campaigns to bomb

“Imagine your grandmother’s secret banana cake recipe but without the bananas,” says marketer and entrepreneur Brett Campbell, as he outlines wh...

Sir Roger Bannister 4-minute mile

What businesses can learn from Sir Roger Bannister

Sir Roger Bannister was the first person to ever run a full mile in under four minutes. His legacy has an important lesson for businesses trying to b...

Tarryn Williams

Using social influencers: ‘It can’t just be buy my stuff’

Influencers are a hot topic among businesses trying to extend their reach on social media, but theright.fit founder Tarryn Williams said that it’s ...

Gorgonzola cheese

Quit using our product names, Europe tells Australia

Gorgonzola, feta, Prosciutto di Parma and Scotch Beef could soon be banned from use by Australian businesses, with the European Union seeking to rest...

Rip Curl

Rip Curl shares its ‘quick wins’ on marketing

Significant improvements to customer engagement and conversions can be surprisingly easy to achieve, as Rip Curl’s chief digital marketer explains, ...

AANA

Sleep clinic ad pulled over domestic violence concerns

A regional Australian sleep clinic has replaced its television commercial after the ad generated complaints that it depicted domestic violence of both...

B2B marketing not as rational as you think: LinkedIn

While business decisions are often thought as being rational and numbers-based, LinkedIn has suggested that such decisions are much more emotionally l...

Social media, apps, mobile

Instagram, Facebook share business marketing tips

Australian businesses have been given insights into what consumers are most interested in on both Instagram and Facebook, and how best to engage with ...

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