“In the beginning, it was tough…but we just continued our plight of selling it for what it is.”
These are the words of Lauren Chang Sommer, founder of Moi Moi Fine Jewellery which, for its first 12 years, was the exclusive Australian distributor of manufactured gem moissanite.
Now, with a major shift underway in the industry, Lauren and her business partner – sister Alana – are establishing their own manufacturing business to further enhance their reach and take ownership of the entire product chain.
As well as outlining what moissanite is and how it is created, Lauren discusses:
• Establishing a business around an unknown product
• Her approach to running a business while looking after young children
• Controlling the entire product vertical, from manufacture to education to retail
• Gearing up to pounce on a major industry shift