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Exclusive: Why not all growth is good growth

Adam Zuchetti
Adam Zuchetti
25 January 2017 1 minute readShare
Flower Power CEO, John Sammut

Speaking exclusively to My Business, Flower Power CEO John Sammut discusses how his business has grown faster by closing, rather than opening, stores and rewarding customer loyalty.

 

“The smaller sites … were actually cannibalising some of our larger stores,” explains John Sammut, CEO of Flower Power.

The prominent Sydney-based chain of 10 large-format garden centres is a thriving second-generation family business. Yet despite its established roots – pun intended – Flower Power continues to evolve its retail and product offerings to ensure it remains at the forefront of its industry.

In an exclusive media appearance on the My Business Podcast, John discusses how his business has boosted growth by reducing store numbers, developed a 355,000-strong loyalty program, competes effectively against major competitor Bunnings and much, much more!

Exclusive: Why not all growth is good growth
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Adam Zuchetti
Adam Zuchetti

Adam Zuchetti is the former editor of MyBusiness and a senior freelance media professional, specialising in the fields of business, personal finance and property. In 2020, he also embarked on his own business journey – inspired in part by the entrepreneurs and founders he had met through his journalistic work – with the launch of customised pet gifting and subscription service Paws N’ All.

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