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Taking a new idea from concept to consumer

Adam Zuchetti
Adam Zuchetti
02 February 2017 1 minute readShare
Tiller Design CEO, Robert Tiller

What does it take to create a great product? How can you get your new invention to market? These are the types of issues Robert Tiller, CEO of Tiller Design, deals with on a daily basis.


Tiller Design CEO, Robert TillerTiller Design is a product design and development business that helps budding entrepreneurs and established businesses take their new product ideas from concept to reality.

“The project conspires to destroy a concept”, Robert says, adding that this is why project management is so crucial to keep everything on track.

Speaking on the My Business Podcast, Robert explores some of the facets involved in developing a prototype and taking the product to market, the weird and wonderful inventions he has worked on, his insights into becoming an effective project manager, diversifying your methods of payment such as taking equity stakes instead of cash and much more.

Taking a new idea from concept to consumer
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Adam Zuchetti
Adam Zuchetti

Adam Zuchetti is the former editor of MyBusiness and a senior freelance media professional, specialising in the fields of business, personal finance and property. In 2020, he also embarked on his own business journey – inspired in part by the entrepreneurs and founders he had met through his journalistic work – with the launch of customised pet gifting and subscription service Paws N’ All.

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