Taking out the top honours at the Optus My Business Awards for 2017 was Source Legal. The firm’s leaders reveal what the business is doing that makes it stand out.
“We entered the awards because we know that we are unique,” said Source Legal founder Stanislav Roth, who moved to Australia at the age of 18 without speaking English, before completing his legal studies and then establishing the business.
“The way we provide legal support to our clients is unique and I think it’s outstanding. Nevertheless, [to win] is amazing.”
The Sydney-based firm was established in 2010, and aimed to provide “outsourced in-house legal support to businesses, always on a fixed-price basis.”
“It’s all really based on the value of the service to the client. The first question we always ask when we price our service is: ‘What is the value of it to the client?’ Not to us – to the client,” said Mr Roth.
Judges were clearly impressed with both the business model and the way it was presented through the awards submission process.
“A very thorough presentation, with good identification of the unique product being delivered. Some concern about the future funding – or apparent lack of planning for it,” noted one of the judges.
“Very strong application based on an innovative, disruptive business model, strong also on specifics. Excellent business,” said another.
So what does being named Business of the Year really feel like, and how does Source Legal plan to use this accolade to support the business’ future growth?
“It is seriously unbelievable – we were surprised to win in our category, but to win overall is incredible; it’s very humbling,” said Sean Melbourne, the firm’s head of employment law and litigation.
“I feel like it gives our legal service model a lot of legitimacy because we’ve been working very hard to provide a real service-oriented approach to businesses that has never been seen before.”
However, Mr Roth, clearly, still letting the accomplish sink in, is unsure exactly how to use his firm’s win going forward.
“I don’t know yet, but we will treasure it and we will tell all our clients that we won and we will tell everyone who asks – it’s a real honour,” he beamed.
What is more certain, though, is what advice they would impart for businesses aspiring for success:
“Be service-minded,” said Mr Melbourne.
“I’ve been taught that in my different training, and I think that’s what really comes through.
“Our business grows because the clients feel like the get really well taken care of, and that’s what we really care about.”
Adam Zuchetti is the editor of My Business, and has steered the publication’s editorial direction since early 2016.