Australian SMEs are carving themselves a niche through the use of indigenous ingredients, with demand in Asia for Australian goods driving profitability for locally sourced products.
Sydney-based G&M Cosmetics has been operating since 1996, but surging demand for Australian products – particularly from Chinese consumers – has seen a dramatic rise in sales of its skincare products under its Native Australia brand.
“In the last few years, the Native Australian brand has had a huge demand from overseas customers,” said Zvonko Jordanov, the company’s owner and managing director.
“With the unique attributes and active indigenous ingredients such as Kakadu plum, which has 100 times more vitamin C than citrus, consumers are now demanding more natural alternatives for their skin health.”
Among the ingredients which have been used for thousands of years by local Aboriginal peoples include Kakadu plum, native quandong and native finger limes.
G&M Cosmetics has received numerous accolades for its products and research into the benefits of native Australian ingredients, including being a finalist at this year’s Optus My Business Awards.
Earlier this year, artisan cheesemaker Kris Lloyd from the Adelaide Hills told My Business how she won a prestigious global award for the uniquely Australian cheese made with green ants.
Adam Zuchetti is the editor of My Business, and has steered the publication’s editorial direction since early 2016.