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H&M in trouble again amid IP theft claims

Adam Zuchetti
Adam Zuchetti
07 February 2018 1 minute readShare
H&M sign

The advertising team of global retailer H&M has again hit the headlines for the wrong reasons, this time accused of stealing music from a Melbourne musician.

The situation, uncovered by ABC News, is all the more astonishing given that the musician in question, Mike Katz, is also a qualified lawyer who previously worked with a boutique IP and media law firm.

According to ABC News, Mr Katz discovered the retail giant had used his song Bamboo in an advertisement after seeing fans comment on H&M’s social media pages, and he immediately sought to negotiate the terms of its use.

A spokesperson for H&M would not comment on the matter other than to say it apologises for the error and has removed the relevant content from all social media channels.

“We are also in direct contact with the artist,” the spokesperson added.

Mr Katz was hired by Melbourne-based Studio Legal in 2015 and worked with the firm for more than a year as a law graduate. My Business understands that, despite reports to the contrary, he is no longer employed at the firm.

The latest negative publicity for H&M comes just weeks after it was forced to apologise for an advertisement featuring a young black child wearing a hoodie with the slogan “Coolest monkey in the jungle”.

Customers and protestors reacted angrily against the perceived racist slur, with stores in South Africa trashed, while others hit social media to share their own adverse experiences in its stores.

H&M in trouble again amid IP theft claims
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Adam Zuchetti
Adam Zuchetti

Adam Zuchetti is the former editor of MyBusiness and a senior freelance media professional, specialising in the fields of business, personal finance and property. In 2020, he also embarked on his own business journey – inspired in part by the entrepreneurs and founders he had met through his journalistic work – with the launch of customised pet gifting and subscription service Paws N’ All.

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