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Aussie start-up makes splash on US television

Adam Zuchetti
Adam Zuchetti
08 February 2018 1 minute readShare
Television set, recording, camera, video

An Australian start-up and 2017 Optus My Business Award winner is set to appear on a popular US television show after gaining attention for its world-first innovation.

AirPhysio, which was crowned Start-Up Business of the Year and was a finalist for the coveted Business of the Year Award at the November ceremony, will be featured on Modern Living with kathy ireland®.

The company’s managing director, Paul O’Brien, flew to Los Angeles to film the segment in late January.

AirPhysio came to the attention of the US show after it launched a crowdfunding initiative for the donation of its respiratory devices to the Lung Foundation (Asthma) Australia.

“When I received the email, I was in shock and had to make sure that it was real,” Mr O’Brien said.

“This is a real honour for a rural start-up to be asked to appear on US TV and a fantastic opportunity for the business.”

According to Mr O’Brien, he used the interview as an opportunity to pitch his business’ credentials a reputable expert in lung health, and he is hoping the publicity will help to establish the 2.5-year-old business as a global player in lung health.

AirPhysio was established after its three directors identified a gap in the market for drug-free alternatives to open up lungs and improve breathing for sufferers of a number of lung conditions. The company first started from the backyard sheds of the directors, who were based in the rural NSW towns of Inverell, Maitland and Cabarita Beach.

Australians will able to watch the segment through Bloomberg International once it is released in April.

Aussie start-up makes splash on US television
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Adam Zuchetti
Adam Zuchetti

Adam Zuchetti is the former editor of MyBusiness and a senior freelance media professional, specialising in the fields of business, personal finance and property. In 2020, he also embarked on his own business journey – inspired in part by the entrepreneurs and founders he had met through his journalistic work – with the launch of customised pet gifting and subscription service Paws N’ All.

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