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Businesses have fun with April Fools’ Day

Adam Zuchetti
Adam Zuchetti
03 April 2018 2 minute readShare
Pringles, Pringcoin

A number of high-profiles companies have tried their hand at humour by devising funny new products to coincide with April Fools’ Day.

The problem this year, of course, was that the annual 1 April event also happened to be Easter Sunday, meaning most of the campaigns went unseen by business journalists until they returned from the long weekend.

But rather than let their efforts go to waste, My Business wanted to share some of our favourites:

No more holiday crowds

Holiday search engine claimed it had found a way to combine holidays and technology to remove the common hassles of travelling the world – KAYAK Virtual Holidays.

“[This is] the first fully immersive virtual reality trip,” the business claimed.

“Not only will you be able to see and hear the sights and sounds of some of the world’s best destinations, but you’ll even be able to touch and taste them too.”

KAYAK claimed to offer a VR headset, headphones and accompanying “neural scanner” to set would-be travellers on their way.

See the accompanying video, complete with the “lost luggage experience” for authenticity.


Once you pop…

Known for its slogan “once you pop, you can’t stop”, chip-maker Pringles toyed with the speculation of a bitcoin bubble and issued a statement saying it “has been engaged in a top-secret cryptocurrency development project”.

“[We are] excited to announce the upcoming ICO (initial coin offering) of Pringcoin, a chip-centric currency and trading platform that helps chip eaters across the country monetise on their flavour creations,” the company claimed.

According to its CEO Bruce Bentley, the Pringcoin platform “will forever change the way that Australians create, share and monetise their snacks. Nobody in the world has managed to create a real-time, on-demand map of a nation’s flavour trends, until now.”


Protecting your assets

Playing on the iconic Aussie summer of sand and “budgie smugglers”, ING claimed to have created an innovative way of solving the conundrum of what to do with our money and wallets while swimming at the beach.

The bank revealed a pair of swimmers in its bright orange colouring that it called “budget smugglers”, which feature a “card pouch with triple-layer protection”.

“ING believes that all Aussies should be able to access their money wherever they please, so today they’ve unveiled ING’s Budget Smugglers - ideal for taking a dip and keeping your cards safe,” the bank said in a media release.

“Complete with a card pouch with triple-layer protection, combined with a smartphone enabled, waterproof magnetic lock, an AI-enabled polymer membrane and a semi-permeable layer of viscous bio-gel, Aussies can now be sure their cards are kept safe while in the surf.

ING directed interested buyers to its website, claiming that the “matching bikini top [is] also available”.


Affordability constraints

A “quiet and safe neighbourhood”, “no need to take the kids to the aquarium” are among the reasons one family bought into a new housing development – under Sydney Harbour.

Real estate group Ray White claimed to have sold the first home in a new underwater housing estate, designed specifically to overcome the affordability constraints of a “landlocked Sydney”.

“Everyone knows property prices have skyrocketed in recent years, especially in Sydney, but now that the local waterways are cleaner than ever before it has paved the way for developers looking to invest in the underwater market,” claimed Jason Andrew, the CEO of fictitious company Ray White Sydney Blue.

“It opens up more space literally just next to the CBD and now everyone can have ocean views, and bring waterfront property to new heights, or depths!”

Check out Ray White’s “promotional video” below:


Bubble mania

DIY carbonated drink maker SodaStream unveiled a spoof telemarketing ad on YouTube, in which its beverage maker was turned into a bubble bath maker called TheSodaSoak.

The video features Game of Thrones icon The Mountain and Israeli reality star Reza Farahan spruiking the “life-changing” invention, which can leave you “smelling like your favourite fruits”.

Check out the full video below:


Businesses have fun with April Fools’ Day
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Adam Zuchetti
Adam Zuchetti

Adam Zuchetti is the former editor of MyBusiness and a senior freelance media professional, specialising in the fields of business, personal finance and property. In 2020, he also embarked on his own business journey – inspired in part by the entrepreneurs and founders he had met through his journalistic work – with the launch of customised pet gifting and subscription service Paws N’ All.

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