Receive the latest mybusiness news
Copyright © 2020 MOMENTUMMEDIA

Sydney outdoor adverting gears up for digital future

Tim Neary
09 July 2018 1 minute readShare
Digital future, magnifying glass

The city of Sydney is refining its requirements for one of the most sought after outdoor advertising contracts in Australia, seeking an experienced service provider to deliver new street furniture, outdoor advertising assets and free public wi-fi to the city’s millions of daily visitors.

Lord Mayor Clover Moore, said this is an opportunity to define the future of Sydney’s street furniture and digital signage.

“Our street furniture and outdoor advertising contract is one of the largest of its kind in Australia,” said Mr Moore.

“We need to give our residents, workers and visitors the free wi-fi connection and smart, well-designed street furniture a global city deserves.”

More than 2,500 pieces of street furniture will be included in the new contract, including bus shelters, kiosks, public toilets, seats and litter bins.

The city’s existing street furniture contracts have been in place since 1998 and are due to expire in 2019.

Mr Moore said that a portion of advertising on street furniture items will be reserved for cultural events that support the arts and encourage people to take part in local creative endeavours.

“The new street furniture and outdoor advertising contract will change the way our city functions. It will bring new technology to our streets, deliver free internet to our devices and enable smart city platforms, changing the way our residents, workers and visitors interact with our city.”

Mr Moore said outdoor advertising has experienced “enormous” growth over recent years, as digital advertising has become more popular and offers greater opportunities.

“We’re looking for modern, sustainable and attractive street furniture that is functional and blends in seamlessly with our urban environment.

“Eventually we could see real-time emergency, event and transport information displayed on bus shelters.

“We want to make sure no one is left behind in this shift to a digital future, so we’re to looking local and international providers with new ideas to deliver us fast and free public wi-fi and the best possible smart, furniture.”

Mr Moore said that to minimise disruption the existing street furniture items will be progressively removed and replaced from 2019.

Sydney outdoor adverting gears up for digital future
mybusiness logo
Tim Neary

Leave a Comment

Latest poll

How satisfied are you with the SME measures in the federal budget?