Microsoft is launching Microsoft Dynamics 365 Business Central in Australia and New Zealand, an intelligent cloud-based solution designed specifically for SMBs to help them manage finances, operations, sales and customer service.
Business Central also serves as an easy upgrade opportunity for businesses which have outgrown their entry level accounting systems and legacy ERP.
The solution, which integrates with other Microsoft cloud services including Office 365, strips away complexity from day to day business functions and can be customised where required using PowerApps, Microsoft Flow and Power BI.
Business Central’s arrival coincides with new research that reveals that despite challenging business conditions, almost half of Australia’s SMBs are expecting to grow in the coming two years.
According to the survey of 300 Australian small and medium-sized businesses, conducted by YouGov Galaxy, 74 per cent believe that increasing the customer base is the best way to grow the business, with 60 per cent also saying maintaining and growing existing customers is a priority.
They also recognise that meeting customer expectations is a key driver for digital transformation.
Microsoft business applications group lead, Michael O’Keefe, said early adopters will have an advantage.
“Australian SMBs are looking to grow. They recognise the value that business software can have in terms of making them more efficient and responsive to customer needs. Business Central has been designed specifically for these organisations.
“This is a cloud-based solution that can grow with the business. It offers end-to-end functionality — and a far more comprehensive suite of capabilities than many of the entry level accounting systems.”
Mr O’Keefe said Business Central offers business without silos.
“The solution unifies a business by breaking open silos of information, boosting efficiency with automated tasks and workflows — all of which can be integrated with familiar Office tools like Outlook, Word, and Excel.
“It makes it possible to achieve greater outcomes and gain a complete view of your business with connected data, business analytics, and guidance from Microsoft’s intelligent technologies.”
He said the cloud solution can be deployed rapidly and be customised and grown as required or on demand.