Developing a killer marketing strategy doesn’t have to be costly if business owners know what strategies they can use to their advantage and what kind of audience they are targeting.
Business owners must take note of the following small business advertising ideas that are cheap and effective at the same time:
- Social media campaigns
- SEO strategies
- Invest in a website
- Collaborate with other businesses
Social media campaigns
It’s a good thing that social media websites like Facebook and Instagram can be used free of charge because this means that small businesses can make good use of these and advertise on these platforms minus the cost, while still yielding optimum results. Business owners only have to worry about devising excellent social media campaign ideas that would cater to the needs of the business and its audience.
Cost-effective marketing strategies usually include social media campaigns that allow businesses to gain more exposure and a lot of potential customers. Luckily, social media platforms such as Facebook and Instagram have business profile options which can be used by businesses to advertise their products and services. While there are paid ads available, these are completely optional and a lot of businesses actually thrive just by utilising free features.
Investing in a search engine optimisation (SEO) strategy as part of a small business’ advertising ideas will ensure that the business targets customers whose preferences are fit for the business. SEO strategies usually involve utilising targeted keywords that aim to increase Google search rankings and website traffic of a business.
Taking the time to invest in SEO might require businesses to shell out a small amount of funding, but keep in mind that these are long-term investments, especially if business owners want to target customers who look for products and services via Google and social media searches.
Invest in a website
These days, having a website as part of marketing for small business is a must, if business owners want their business to experience exponential growth and profit. Ideally, a website must contain all the necessary details about a business, including contact details, a live tracker of social media accounts, and an online shop tab which lists all of the business’ products and services.
Some business owners think that creating websites come at a hefty price. But this is not always the case since there are a lot of free web hosting services available such as Wix, Wordpress, and Google sites that are easy to use and will look professional at the same time.
Infographics are especially good for businesses who want to engage their customers in a visually pleasing way. Infographics are easy to make, cost virtually nothing, and are a good way to promote the products and services of a business via website clicks without being too text-heavy.
If hiring a graphic designer to do these infographics seems a bit costly, business owners can actually do this on their own, especially if they have a good hand at graphic design. Otherwise, they can use free infographic templates available online that are easy to use even for beginners, such as Canva.
Collaborate with other businesses
Let’s face it: Things would be a lot better if businesses helped other businesses instead of competing with them. Small business owners will need all the help they can get when it comes to promoting their products and services, and sometimes, help can be in the form of a competitor.
Business owners can choose to host advertisements and giveaways in collaboration with other businesses whose products and services are in the same vein as theirs. This will not only increase the mileage and customer reach of both businesses, but this will open up more opportunities for future collaborations.