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Spotify the latest platform to support SME hyper-targeted marketing

Spotify the latest platform to support SME hyper-targeted marketing

Spotify

Spotify Ad Studio has launched in Australia, adding another option for marketers to implement highly targeted reach strategies.

Global head of sales at Spotify, Brian Benedik, said Spotify Ad Studio provides the tools businesses need to create and manage audio campaigns in minutes, with flexible budget options for small and medium-sized businesses.

“Spotify Ad Studio makes creating an audio ad easy, with an intuitive interface and a simple step-by-step process.

“Since launching in the US in 2017 and expanding our public beta to the UK and Canada, we’ve seen thousands of advertisers use Spotify Ad Studio to launch more than 8,000 campaigns.”

Mr Benedik said marketers will be able to create an audio ad in minutes, set budgets and track results.

“Over the last few years, we’ve established Spotify as a trusted space for brands and marketers to reach a hyper-engaged, verified audience,” he said.

“Spotify Ad Studio opens that door to everyone. It’s an amazing opportunity for even more advertisers to build one-on-one relationships with our listeners.”

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Head of sales at Spotify Australia & NZ, Andrea Ingham, said the take-up has been thrilling.

“We’ve seen tremendous excitement and take-up of Spotify Ad Studio by businesses in Australia who are looking for a more accessible, self-service approach to reaching our audience.

"With the launch of Active Media just the other week, we continue to roll out market-leading ad innovations that are ultimately improving the ad-supported free user experience for listeners, creators, and advertisers alike.”

TMRW Music has been using the product in test mode over the past six months.

Elinor Williams, TMRW Music’s marketing manager, said the results have been interesting.

“Often, we find someone may listen to an artist’s music but they don’t follow their social channels, or may not spend much time on social media or other platforms.

“When targeting fans on Spotify, we’re able to convert a user from a listening fan to getting them to actually buy tickets to a gig or listen to their new album.”

Spotify the latest platform to support SME hyper-targeted marketing
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