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What makes marketing important for businesses?

Julianne Leybag
03 September 2017 2 minute readShare
Marketing, business

A marketing strategy can either make or break a business. Read on as My Business discusses how important marketing is in achieving business success.

Some business owners would probably argue that marketing isn’t simply just an aspect of a business—it is the business. No matter how good the products and services are, if the business lacks an effective marketing plan and strategy, these product and service offerings are rendered useless.

What exactly does marketing contribute to the business? Consider the following points:

  • Boosts sales
  • Attracts customers
  • Builds up the business reputation
  • Creates healthy market competition

Boosts sales

As one of the primary functions of applying marketing strategies to the business is increasing the company’s profit, it’s unsurprising that one of its most immediate effects is the ability to increase company sales and the chances of selling the product and services to customers.

By increasing the business’ market visibility, marketing attracts various customers and/or investors who may be looking specifically for the business’ products and services.

Marketing also helps businesses gain its footing in their respective industries. By improving and boosting sales, businesses can rely on a steady stream of income while the business’ products and services get spread via outlets utilised by the marketing strategy. This makes it easier for businesses to become the front-runners in their respective industries.

Attracts customers

When businesses ask why marketing is important, another noteworthy factor is the ability to retain the business’ customer base long after the implementation of the marketing strategy.

After the business had built solid industry foundations, through these marketing strategies businesses can gather and maintain a loyal following of customers especially if top-notch marketing is paired with high-quality products and services.

If customers become satisfied with the business, aside from patronising the business’ products and services, they can become loyal customers that spread the business via word of mouth. However, if a marketing strategy isn’t implemented well, the business could likely have a hard time gaining a solid customer following.

Builds up the business reputation

As the business continues to gain a solid following through expertly marketing its products and services via a well-developed marketing strategy, the business’ reputation eventually increases. A marketing plan usually involves several strategies on how to improve the brand name and boost the company’s industry reputation.

As the business gains a solid reputation, more customers will patronise the business’ products and services. In the long run, the business could also attract potential investors that are interested in collaborating with the business.

However, aside from a killer marketing strategy, gaining an excellent business reputation must be partnered with top-notch products and services.

Creates healthy market competition

There are various main types of marketing that businesses can use. But regardless of how these different types are executed and applied in a business, one thing these marketing types have in common is the ability to create healthy competition within industries.

By constantly pushing business owners to devise marketing strategies that are much more effective than their previous strategies, this enables and creates a healthy competition in the business’ market.

As various businesses introduce their prices into the market, businesses are thus allowed to compete for consumer preferences. This set-up is much more ideal for businesses than a monopoly set-up.

If there is no competition present in an industry—or a monopoly—new market players will not have an opportunity to enter the market. Well-known players can also charge whatever price they prefer and still become successful. Market competition ensures a level playing field between new and seasoned businesses.

What makes marketing important for businesses?
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Julianne Leybag

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