In a tweet dated 19 September, Cathay Pacific showed photos of the plane with signage missing the letter “f”.
“Oops this special livery won’t last long! She’s going back to the shop! (Source: HKADB),” the post accompanying the pictures said.
Within two days, the Twitter post had been liked more than 15,000 times and retweeted some 5,800 times.
Twitter users and airline passengers appreciated the airline’s sense of humour about the mistake, posting messages and gifs making light of the situation.
“No f’s were given that day,” said Aghiad Haloul.
“Great that you can have a laugh about this in public. Air travel needs to lighten up. Kudos,” Vimal Rai added.
Another poster going by the name Squawk7700 joked that “the paint instructions should’ve been more Speciic”.
Not all of the airline’s customers saw the funny side, however, questioning whether such a basic oversight translated to more important aspects of air travel, such as maintenance and safety.
“I’m not sure why this is not funny to me. I fly Cathay and to me this just shows a breakdown in quality… Not something I think should be so blatantly and proudly publicized [sic] on a brand I spend money to support,” Mike Cooper commented.
HK Phil agreed, saying “if they can get this obviously wrong, makes you wonder about the more important engineering on the plane!”