An Australian fashion designer has claimed to be “blessed” after a wave of demand crashed her website, which happened after the Duchess of Sussex was photographed wearing one of her gowns.
Most business leaders would think it a disaster for their website to crash. But not many can say the reason for the crash was a royal visit.
Meghan Markle, the American actress who earlier this year became the Duchess of Sussex after marrying Prince Harry, began her first full day on tour in Australia on Tuesday (16 October) in a dress made by local designer Karen Gee.
Such was the interest both here and overseas after the first photos of the Duchess (pictured) began circulating that Ms Gee’s website crashed under the volume of incoming traffic. The website was still having difficulties when My Business visited it at 5pm.
A post on the designer’s Instagram account attracted more than 2,100 likes within a matter of hours.
Ms Gee told the ABC she felt “incredibly blessed” by all the attention the royal visit has garnered for her business.
“My heart just stopped, I was so excited,” she reportedly said.
Fashion houses have faced similar technical outages in the past when the Duchess of Cambridge was photographed in their dresses.
Businesses of all size – including SMEs – have long used high-profile personalities to help raise brand awareness and provide endorsements for their products.
In an interview on the My Business Podcast, former footballer turned manufacturer Sean Garlick revealed how he used his sporting contacts to launch Garlo’s Pies through The Footy Show.
And Slim Secrets founder Sharon Turin opened up about the the impact of having tennis champion Angelique Kerber as a brand ambassador.
Then there was the global publicity that “money can’t buy” enjoyed by Brisbane recruiter Recon Solutions, when its decision to sponsor a little-known boxer paid off as Jeff Horn won the world title in 2017.
Adam Zuchetti is the editor of My Business, and has steered the publication’s editorial direction since early 2016.