The Nine Network is hoping to capture marketing dollars from the country’s SMEs, launching a dedicated self-serve advertising platform for smaller businesses.
Stating that the new platform provides “every Australian SME the ability to buy television advertising”, Nine’s chief sales officer, Michael Stephenson, said the broadcaster’s automated 9Voyager platform would streamline the ad buying process.
“It’s so easy to use, and when you spend $15,000 you will receive a television advertising campaign, a free commercial, Qantas rewards points for every dollar spent and you can pay using your credit card,” he said.
The platform, first announced in October last year, offers access to Nine’s various digital channels and includes access to creative and production partners.
According to Mr Stephenson, the move is designed to help the Australian broadcaster compete with the likes of Google and Facebook.
“Many of Australia’s two million SME’s are already using a self-serve platform to buy Facebook and Google. They have told us that they want an alternative. So, we built it,” he said.
“9Voyager will give SMEs access to Nine’s premium, brand-safe inventory, allowing them to reach the millions of Australians who access Nine’s content on live TV or on demand every week to grow their business.”
The platform will be supported by marketing workshops for SMEs, Mr Stephenson said.
Adam Zuchetti is the editor of My Business, and has steered the publication’s editorial direction since early 2016.