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Jennifer Hawkins takes distiller start-up to the US

Adam Zuchetti
Adam Zuchetti
28 October 2019 1 minute readShare
Jennifer Hawkins and Jake Wall

Former Miss Universe Jennifer Hawkins and model husband Jake Wall have signed a partnership deal with a US basketball team, expanding their Australian tequila start-up to the US.

In 2015, the high-profile couple launched Sesión Premium Tequila, which produces out of the Tierra de Agaves distillery in Mexico.

A year later, it took out a gold and two silver medals at the San Francisco World Spirits Competition — an award for each of its three varieties.

Now, the business has inked a partnership with the LA Clippers for the 2019–20 NBA season.

As well as branded signage throughout the team’s home arena and messaging attached to promotions and social media, Clippers season ticket holders will be offered samples of Sesión’s three varieties of tequila, which include a mocha flavour as well as two other takes on the spirit.

Sesion Tequila

It comes at a particularly special yet busy time for the couple, who welcomed the birth of their first child only a week ago.

“It’s been a very special week for Jake and I, bringing our little girl Frankie into the world, and now we are super excited to announce that our Aussie start-up Sesión Tequila is partnering with the LA Clippers,” Ms Hawkins said.

“We are pumped about showcasing Sesión to a new audience as we continue to roll out across California.”

While Sesión had already launched into the Californian market, with a presence in selected restaurants, retailers and venues, the NBA deal marks its first major partnership in the lucrative US market.

“All three of us watched the Clippers win their first game against the Lakers with the Sesión logo splashed around the stadium, which was surreal and exciting!” Ms Hawkins said.

Jennifer Hawkins takes distiller start-up to the US
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Adam Zuchetti
Adam Zuchetti

Adam Zuchetti is the former editor of MyBusiness and a senior freelance media professional, specialising in the fields of business, personal finance and property. In 2020, he also embarked on his own business journey – inspired in part by the entrepreneurs and founders he had met through his journalistic work – with the launch of customised pet gifting and subscription service Paws N’ All.

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