While the government’s stimulus package has caused a whole lot of confusion among small-business owners, camping retailer Tentworld has come up with a quirky way to encourage Aussies to travel locally and “help out a mate in need”.
Late last week, the PM announced a stimulus package to help avert the predicted economic downturn resulting from the coronavirus, and while businesses focused their attention on the $25,000 grant, Tentworld has decided to capitalise on the $750 one-off cash payment promised to welfare recipients.
In a witty campaign titled "Scotty’s $750 Pandemic Couples Recovery Kit”, Tentworld calls on Aussies to take their next holiday locally, and on “Scotty”, to help out small businesses in the tourism industry hurting from the bushfires and the coronavirus.
The retailer urges its consumers to head to the “bush to get away from COVID-19”, slashing the price of its newly crafted couples “pandemic recovery kit” by nearly $300.
“We’ve put together a Couples Camp Kit for $750 that will give you a great night’s sleep and allow you to relax in comfort whilst leaving you $750 for fuel, food and camping fees,” the retailer’s site reads.
Aside from the usual camping gear, including an inflatable mattress, the kit also comes with a six-pack of toilet paper.
Speaking to My Business, the director of Tentworld said that while he came up with the concept, the whole team worked together to achieve the final result, with the ultimate aim of putting cash back into the suffering business community.
“There has been talks of a cash payout to the community for months to stimulate the economy. So, I had been planning before COVID-19 for it to be a Domestic Travel themed pack,” said Jon Burrell.
He opined that the stimulus package is well crafted to see money spent quickly within the community and achieve its intended purpose.
“It would have been nice for a smaller amount to be given to all households to create extra ‘hype’ — everyone loves free money — but at the same time, I do agree that giving to welfare recipients is most likely to see money be spent quickly instead of be saved. So, it’s money better spent this way,” Mr Burrell added.
As part of the government’s $17.6 billion economic plan to “keep Australians in jobs, keep businesses in business”, the PM announced last week $4.8 billion to provide a one-off $750 stimulus payment to pensioners, social security, veteran and other income-support recipients and eligible concession cardholders.
According to Scott Morrison, around half of those that will benefit are pensioners.
“The payment will be tax-free and will not count as income for Social Security, Farm Household Allowance and Veteran payments. There will be one payment per eligible recipient. If a person qualifies for the one-off payment in multiple ways, they will only receive one payment,” the PM confirmed.
Payments will be from 31 March 2020 on a progressive basis, with over 90 per cent of payments expected to be made by mid-April.
Maja Garaca Djurdjevic is the editor of My Business.
Maja has an extensive career as a journalist across finance, business and market intelligence. Prior to joining Momentum Media, Maja spent several years unravelling social, political and economic intricacies in Eastern Europe.