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BMW adapts business operations during COVID-19 pandemic

BMW Group Australia
08 May 2020 2 minute readShare

Promoted by BMW Group Australia.

BMW Group focuses on flexibility and solidarity in dealing with Coronavirus Pandemic.

Protecting the wellbeing of employees and customers is the primary concern for the BMW Group during the COVID-19 pandemic. At the same time, it is important to safeguard the company’s liquidity and secure its long-term success. The sales result for the first quarter was overshadowed by the global impact of COVID-19 and the effects of the temporary closure of a large number of retail outlets.

However, BMW Group is flexibly adapting production volume and business practices across the board so it is agile and flexible to the evolving situation. It is providing its retail partners and customers with the best possible support in this difficult situation. Since the situation differs from one country to another, specific measures are being implemented for individual markets in close consultation with retail partners.

Innovating our products and services for now and the future.

BMW ConnectedDrive connects the driver to the vehicle and the outside world. If offers a wide range of useful features such as BMW Intelligent Personal Assistant, Remote 3D View, Real Time Traffic Information and Apple CarPlay® for optimal comfort, entertainment and security.

With the power of BMW ConnectedDrive, BMW Group Australia was able to communicate the Australia Government’s advice to implement social distancing during the Easter long weekend to our customers via their vehicle and as a push notification on the BMW Connected App.

Systems for smartphones, music players and tablets are developing all the time. BMW is doing the same with software updates and vehicle upgrades. In January 2020, BMW set the segment benchmark for ultimate connectivity and convenience by offering customers downloadable online vehicle upgrades. High Beam Assistant and Drive Recorder are now available via the BMW ConnectedDrive Store for the first time in the local premium segment.


Adapting our business to a contactless customer journey.

As showroom traffic slows down due to social distancing, BMW Group Australia has released digital tools and guides to manage key processes in the dealership to provide a premium customer experience in accordance with current regulatory requirements.

New Car Services

  • At home private new car viewing and test drives
  • Virtual Product Genius
  • New car delivery at home

Vehicle Maintenance

  • Online service scheduling
  • Complimentary pick-up and drop-off

Financial Services

For essential in-person visits, the dealer network have increased cleaning and sanitisation practices within their facilities. All vehicles are sanitised to a professional level before delivery to customers and all touch points are sterilised with alcohol-based or antibacterial wipes. Check out our 15” video communication.


The health and wellbeing of our customers remains our primary concern during the current global situation. However, that does not mean their business needs are not also at the forefront of our thinking. We are pleased to announce a special offer for business owners – a $2,000 bonus as well as a 3 year/60,000km BMW Service Inclusive Basic package when purchasing a new BMW vehicle registered under an Australian company name before 30 June 2020. Terms and conditions apply, and can be viewed at bmw.com.au/smallbusiness. It’s our way of saying there is light at the end of the tunnel and that better times are soon ahead.

BMW adapts business operations during COVID-19 pandemic
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BMW Group Australia

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